Sökning: "fast-fashion retailers"

Visar resultat 1 - 5 av 35 uppsatser innehållade orden fast-fashion retailers.

1. 1. THE ROLE OF SOCIAL MEDIA FASHION  INFLUENCERS ON GEN Z CONSUMERS LAST MINUTE HOLIDAY SHOPPING : A qualitative study on gen z consumers purchase behavior on fast-fashion retailer  

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

   Författare :Tracy Najjuko; [2023]
   Nyckelord :Consumer behavior; Purchase intention; Social media; Influencers; Fashion; Fast-fashion;

   Sammanfattning : The online activities on social media have become a popular beverage among female gen zers in Sweden, as they rely on the platforms to recieve the information they need when evaluating a fashion purchase. This research aims to investigate the consumer last-minute holiday shopping on fast-fashion brands, and how the online fashion influencer could impact them in such occasions. LÄS MER

3. 2. Visual Merchandising Approaches : A Comparative Study of High-End and Fast-Fashion Window Dressing Design

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Yufan Cui; Varissara Nattakrannuwat; [2023]
   Nyckelord :Visual Merchandising; Window Displays; High-End and Fast Fashion Apparel Retailers; Marketing Strategies; Branding; Design Elements; Comparative study; Visual Content Analysis; Retail Industry;

   Sammanfattning : In this comparative study, the design elements and visual merchandising approaches employed in window displays by high-end and fast-fashion retailers are investigated. The study utilizes a visual content analysis method with standardized evaluation criteria to analyze the window displays of six high-end and six fast-fashion stores located in Paris. LÄS MER

4. 3. Motivating Generosity - Investigating Persuasive Strategies for Increasing Clothing Donations to Charitable Causes

   Master-uppsats, Lunds universitet/Innovation

   Författare :Hannes Bjurström; Arvid Andersson; [2023]
   Nyckelord :Persuasive Technology; Behavior Model; User Centered Design; Motivation; Encouraging Donation; Technology and Engineering;

   Sammanfattning : Today, the textile industry in Sweden is responsible for up to 1800 tons of textile waste per year, a poor use of resources that results in a negative environmental impact. Additionally, with the rise of fast fashion, which is characterized by rapid trend circulation and a clothing production that matches, clothes are discarded at a higher rate than ever before. LÄS MER

5. 4. Adoption barriers to circular product design in Turkey : A study of Istanbul textile manufacturing

   Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Emma Nyström; Ella Eklind Magnusson; Klaudia Przybyszewska; [2023]
   Nyckelord :Circular economy; Circular product design; Turkish textile manufacturing; Istanbul; Barriers of circular product design;

   Sammanfattning : The global unsustainable production and consumption patterns in the fashion and textile industry are a prevailing problem. With the rising trend of European brands reshoring their textile manufacturing and upcoming circular economy frameworks from the EU, the Turkish textile industry may face pressures to transform towards circularity in order to remain competitive. LÄS MER

7. 5. Sustainability and Fast Fashion : Exploring Factors Influencing Consumer Behavior Among Young Generation in China

   Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Yaoyao Li; Tian Xin; Daiyan Zhang; [2023]
   Nyckelord :fast fashion; consumer behavior; Chinese young generation; sustainability;

   Sammanfattning : The rise of fast fashion in the global fashion industry has changed the consumption patterns of consumers. However, fast fashion consumption patterns are unsustainable and constitute a risk to environmental and social sustainability. LÄS MER