Sökning: "female millennials"

Visar resultat 1 - 5 av 18 uppsatser innehållade orden female millennials.

  1. 1. Chefers syn på kvinnligt och manligt ledarskap : En jämförande studie mellan Generation X och Millennials

    Kandidat-uppsats, Jönköping University/Högskolan för lärande och kommunikation

    Författare :Amanda Wesser; Filippa Karlsson; [2023]
    Nyckelord :Ledarskap; Kvinnligt ledarskap; Manligt ledarskap; Generationer; Generation X; Millennials;

    Sammanfattning : Ledarskap har en stor påverkan på människor, företag och samhället i stort. Vidare finns det i samhället normer och könsroller som karaktäriserar bilden av hur en kvinna och en man bör vara. LÄS MER

  3. 2. Millennial's fashion buying behavior from Buy Now, Pay Later perspective : A study of Buy Now, Pay Later (BNPL) and its influence on millennials buying behavior andconsumption when mobile shopping

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Aiman Khan; Abang Vilary Mbanyi; [2022]
    Nyckelord :BNPL; Millennials; Fashion; Overconsumption; Sustainability; online shopping;

    Sammanfattning : This study aims at examining BNPL's influence on millennials buying behavior on fashion products and how it affects their consumption of apparel. As BNPL increasingly gains ground in e-commerce as a payment method, that is highly used because of the kind of functionality it provides to both brands and consumers in particular. LÄS MER

  4. 3. Kommunikation och budskap inom hudvårdsindustrins marknadsföring : En studie om hudvårdsindustrins påverkan på kvinnliga millennials

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Vendela Viklund; Linnéa Lundin; [2022]
    Nyckelord :Skin Care; Skin Care Advertising; Marketing Industry;

    Sammanfattning : This work has been carried out by two students at Södertörn University who are studying business administration with a focus on design and marketing. Marketing is largely about communication, where this essay will deal with the communication of advertising to its consumers. LÄS MER

  5. 4. Does my self-image do the purchasing for me? : A thematic analysis on millennial women's attitudes towards sports supplements and their willingness to purchase based on packaging design

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Amanda Borg; Nicki Rönnbom; [2021]
    Nyckelord :Willingness to purchase; sports supplements; nutritional supplements; attitudes; experience.;

    Sammanfattning : The purpose of this study is to gain a deeper understanding of Swedish female millennials attitudes towards sports supplements. As well as how packaging design influences their willingness to purchase within this product category. LÄS MER

  7. 5. Generation Y’s attitude towards femvertising in cosmetics: women empowerment or purplewashing? : A mono-method qualitative study

    Magister-uppsats, Umeå universitet/Företagsekonomi

    Författare :Margot Descouens; Valentine Gerbault; [2021]
    Nyckelord :femvertising; social brand activism; purplewashing; Generation Y; social media; Instagram; cosmetics industry;

    Sammanfattning : In recent years, femvertising has become a new issue of interest for companies, specifically in areas targeting women. Indeed, some companies in the cosmetics industry, such as Dove - a pioneer in the field - have been addressing the representation of women in advertising by tackling issues of equality, inclusiveness, and self-acceptance. LÄS MER