Sökning: "female model attractiveness"

Visar resultat 1 - 5 av 6 uppsatser innehållade orden female model attractiveness.

1. 1. “Jag vill ha mer än bara en försmak…” : En kvalitativ studie om sexuella rättigheter och fysisk funktionsnedsättning

   Kandidat-uppsats, Malmö universitet/Institutionen för socialt arbete (SA)

   Författare :Amanda Larsson; [2021]
   Nyckelord :Disability; Sexuality; Asexuality; Sexual facilitation; Self-image; Gender; Sexual rights; Crip theory.; Funktionsnedsättning; Sexualitet; Asexualitet; Sexuell facilitering; Könsidentitet; Sexuella rättigheter; Crip teori.;

   Sammanfattning : Being viewed as a sexual being is perhaps not something often considered by most able-bodied people. Yet, lacking that kind of consideration is not a luxury that people with physical impairments naturally get. LÄS MER

3. 2. Influencers användning av sociala plattformar : En netnografisk studie om hur influencers använder Instagram för att påverka sina följare.

   Kandidat-uppsats, Umeå universitet/Institutionen för informatik

   Författare :Ronja Andegras; Näslund Amelie; [2020]
   Nyckelord :Instagram; influencer usage; user experience; source credibility model; netnography;

   Sammanfattning : The study examines influencers usage of the social media platform Instagram and how their usage can affect the receiver of their content. The purpose of this study is therefore to observe how influencers are using the platform in order to influence their followers. LÄS MER

4. 3. Influencer marketing: What if everything revolves around the consumer’s self-esteem : A study about the purchasing behaviour of Swedish women in relation to influencer marketing

   Kandidat-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

   Författare :Linnea Egertz; Jonathan Almström; Benny Truong; [2019]
   Nyckelord :Word of mouth marketing; internet celebrity; influencer; influencer marketing; endorser; followers; social media; source credibility; source credibility model; self-esteem; tie strength; similarity; purchase intention;

   Sammanfattning : This thesis examines how female consumers’ self-esteem may impact an influencer’s ability to create a purchase through suggesting and testing a developed conceptual model. The Source credibility model, Similarity and Tie-strength were utilized as underlying theoretical frameworks. LÄS MER

5. 4. Attracting women in the war for talent: The impact of gender diversity in recruitment advertisements

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Elin Hofmann; Alma Holst; [2018]
   Nyckelord :recruitment advertising; gender diversity; relational demography; signalling theory; tokenism theory;

   Sammanfattning : With a gender diverse talent pool and prophecies of gender diversity levering organisational efficiency and superior performance, why are today's corporations failing to present gender diverse organisations? As business leaders blame a lack of female applicants, examining the efficiency of popular attempts to attract female talent is of great interest. Despite a shared notion among organisations that portraying a diverse workforce in recruitment advertisements widens the pool of applicants, little is known about the impact gender diverse ads have on prospective applicants. LÄS MER

7. 5. Retouched! A quantitative study on how the digital modification of models in print advertisements affects consumer reactions

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Madalina Kmen; Andrea Weinzirl; [2013]
   Nyckelord :retouching; advertising effectiveness; female model attractiveness; Photoshop practices; decorative models;

   Sammanfattning : The display of highly attractive models in advertising and the negative psychological effects the exposure to such unattainable beauty ideals has on consumers is a controversial topic that is widely discussed in literature. Current scandals related to digitally manipulating models fuel the debate. LÄS MER