Sökning: "female rhetoric"
Visar resultat 1 - 5 av 32 uppsatser innehållade orden female rhetoric.
1. “This is what a feminist looks like" : A comparative case study of neoliberal discourses from Thatcher to May and its gendered implications
Master-uppsats, Uppsala universitet/Teologiska institutionenSammanfattning : Tracing the construction of gender neoliberalism in the United Kingdom with the context of austerity measures and increased social divisions stemming from the European Union referendum, this research analyses the way political discourses act to legitimize gender neoliberalism as the hegemonic rationality in the Conservative Party. Undertaking a comparative case study approach, this study aims to examine the evolution of neoliberal rationality in political discourses between the two female Prime Ministers of the country, namely, Margaret Thatcher and Theresa May. LÄS MER
2. Are we ready to talk about feminist game mechanics?
Master-uppsats, Uppsala universitet/Institutionen för speldesignSammanfattning : While character design and representation have been extensively discussed within feminist discourse, the attention given to game mechanics has been limited. This study aims to challenge the assumption that feminist ideals in video games can only be conveyed through narrative elements and investigate the potential of integrating feminist principles into game design, with a specific focus on game mechanics. LÄS MER
3. Values in Vogue : nylanserade Vogue Scandinavia : normbrytande eller vinstdrivande?
Kandidat-uppsats, Lunds universitet/JournalistikSammanfattning : The newly launched Vogue Scandinavia has presented their values which we have defined as “female empowerment” and “sustainability”. This essay explores, through a qualitative content analysis and discourse analysis, how these values are expressed in the first issue and in what ways they correspond with the magazine’s content. LÄS MER
4. Idrottares varumärke på Instagram : En kvalitativ, retorisk analys av svenska idrottsprofilers varumärkesbyggande på Instagram
Kandidat-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskapSammanfattning : Sociala medier är en viktig plattform för organisationer och individer när det kommer till att bygga ett varumärke. Genom att strategiskt planera sin kommunikation kan bland annat politiker, filmstjärnor och idrottare bygga upp sina personliga varumärken för att skapa relationer med sina följare. LÄS MER
5. Politicians’ Instagram personas in relation to Swedish politics : A discourse analysis of personas from a gender point of view of Swedish political party leaders’ Instagram accounts
Magister-uppsats, Karlstads universitet/Centrum för genusforskning (from 2013)Sammanfattning : This essay aims to investigate how the leaders for the Swedish parliamentary parties appear on their official Instagram accounts. By conducting a discourse analysis, looking at both text, visual images, and the combination of the two in the Instagram posts, the intention is to analyse how gender is being performed through the rhetorical concept of persona. LÄS MER
