Sökning: "feminine hygiene products"

Visar resultat 1 - 5 av 10 uppsatser innehållade orden feminine hygiene products.

  1. 1. Be Proud of Your Menstruation! A case study of commodity feminist discourse in mainland China.

    Master-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

    Författare :Yiyun Zhu; [2022]
    Nyckelord :Menstruation; Femvertising; Regional adaption; Orientalism; Critical Discourse Analysis CDA ; Social Sciences;

    Sammanfattning : Adopting a critical discourse analysis approach, this study presents a case study around the “Menstruation should not be hidden” campaign launched by the Swedish brand, Libresse, in the Chinese market. With the aim to explore how does the brand strategically use female empowering discourse to construct new meanings of menstruation for a regional market, and the socio-cultural factors involved. LÄS MER

  3. 2. Blue Blood and Smooth Skin : Interdependent Relationships Between Feminine Hygiene Product Commercials, Feminism, and Women’s Self-Esteem

    Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Nina Lotz; Dionne Tilborghs; [2022]
    Nyckelord :feminism; feminine hygiene products; menstruation; body hair; women´s self-esteem; advertising; binary clean messy ; stigma; normatization;

    Sammanfattning : The portrayal of women in commercials is intertwined with patriarchal structures and power hierarchies found in Western contemporary society, which stem from the Judeo-Christian binary of a ‘clean/messy’ body as introduced by St. Augustine (354 – 430 CE). LÄS MER

  4. 3. Mensprodukter bortom femininitet som vi känner den : En analys av könsinkluderande marknadsföring av mensrelaterade produkter

    Kandidat-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Valentina Gonzalez; [2022]
    Nyckelord :;

    Sammanfattning : .... LÄS MER

  5. 4. Blue Blood and Smooth Skin : Interdependent Relationships Between Feminine Hygiene Product Commercials, Feminism, and Women’s Self-Esteem

    Magister-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Dionne Tilborghs; Nina Lotz; [2022]
    Nyckelord :feminism - feminine hygiene products - menstruation - body hair - women´s self-esteem - advertising - binary clean messy - stigma - normatization;

    Sammanfattning : The portrayal of women in commercials is intertwined with patriarchal structures and power hierarchies found in Western contemporary society, which stem from the Judeo-Christian binary of a ‘clean/messy’ body as introduced by St. Augustine (354 – 430 CE). LÄS MER

  7. 5. Exploring conditions for corporate sustainability strategy implementation : a case study of Essity’s feminine care

    Master-uppsats, SLU/Dept. of Economics

    Författare :Emma Arvidsson; Lina Edvardsson; [2018]
    Nyckelord :sustainability; corporate sustainability; corporate sustainability strategy; implementation; wicked problem; feminine care;

    Sammanfattning : According to the United Nations (UN), the world is facing a constantly growing population and the average standard of living is predicted to improve all over the world. When people experience an increased income and living standard, they prioritise hygiene and health after the need for food and housing have been satisfied. LÄS MER