Sökning: "feminist fashion"
Visar resultat 1 - 5 av 31 uppsatser innehållade orden feminist fashion.
1. Reklam för vad, kläder eller kroppar? : En multimodal kritisk diskursanalys om hur skönhetsideal framställs i Lindex kampanj ”Reinvent the Model”
Kandidat-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaperSammanfattning : Marketing is crucial to the success of any company, and in line with an increased emphasis on sustainability, many companies now include sustainability issues in their communications. The clothing company Lindex's campaign ”Reinvent the Model” aims to reshape the female ideal and promote diversity in their marketing. LÄS MER
2. ”Vad är det som är power i detta?” : En kvalitativ studie om gruppers sociala interaktion i samtal om feministiska budskap i modeföretags marknadsföring
Kandidat-uppsats, Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskapSammanfattning : In society there are several structural norms that appear taken for granted and should be discussed to be recognized. Furthermore, institutions such as corporations often incorporate stereotypical gender beliefs into their structuring such as in marketing. LÄS MER
3. ”Kvinnokroppen. Så stark och livskraftig, samtidigt så väldigt omdebatterad” En kvalitativ diskursanalys av marknadsföring genom ett postfeministiskt perspektiv
Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : Syftet med denna kvalitativa diskursanalys är att studera hur feministiska diskurser framträder i porträtteringen av kvinnor i västerländsk reklam. Studien syftar till att bidra med kunskap om hur feministiska diskurser påverkar digital marknadsföring samt att bidra med kunskap till forskningsområdet varufeminism och varumärkesaktivism. LÄS MER
4. Sorry to Burst Your Bubble : An analysis on how content by @thegirlslikeme organize resistance against anti-feminist narratives through humor and wellness fuelling participation in Nigerian feminist discourse on Instagram
Master-uppsats, Uppsala universitet/Institutionen för informatik och mediaSammanfattning : In this study, I look at the content and interpretation of posts by a feminist meme account on Instagram called @thegirlslikeme, from the perspective of a sample size of Nigerian female followers through a focus group discussion, along with a visual social semiotic analysis of the posts. This study set out to answer three research questions: i) How do the posts on TGLM use humor and wellness to portray feminism? ii) How is the content on TGLM challenging antifeminist narratives in a Nigerian context? And finally, iii) How do the Nigerian followers relate to the brand of feminism represented on TGLM? The theoretical approaches theories employed to help think through the data gathered in form of thematic blocks from the interview, and the textual and visual content are participatory culture, work of representation, and filter bubbles and echo chambers. LÄS MER
5. Wicca and Witchcraft on Instagram : a study of femininity and empowerment within the wicca and witchcraft movements as portrayed on Instagram
Kandidat-uppsats, Uppsala universitet/Teologiska institutionenSammanfattning : In this essay, I have examined how wicca and witchcraft interacts with femininity and female empowerment. Wicca and witchcraft have become popular new-age movements which has a large presence online, where different accounts post content relation to their beliefs and practises. LÄS MER
