Sökning: "film handelshögskolan"

Visar resultat 1 - 5 av 27 uppsatser innehållade orden film handelshögskolan.

  1. 1. Rekommendationers påverkan på konsumentbeteende : En kvantitativ studie av jämförelse mellan expert- och hållbarhetsrekommendationer inom livsmedelsbranschen

    Magister-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Oscar Karlsson; Ludwig Ziegler; [2023]
    Nyckelord :Recommendations; Consumer Behavior; Decision-making Process; Congruence; Green Marketing; Authority; Rekommendationer; Konsumentbeteende; Beslutsprocess; Kongruens; Grön marknadsföring; Auktoritet;

    Sammanfattning : Previous research indicates that recommendations generally have a positive impact on consumer consumption, however, studies have primarily focused on industries such as film, dining and wine. This study examines the effects of various types of recommendations on consumer behavior within the food industry, where purchases tend to be routine and characterized by automated decision-making processes. LÄS MER

  3. 2. What a Cluster can Muster: A Qualitative and Comparative Study About how Film Clusters in Sweden are Built and Operate

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Alexandra Lafarge; Amanda Persson; [2022]
    Nyckelord :Film; Cluster; Government; Skåne; Gothenburg;

    Sammanfattning : This paper aims to analyze how the two largest film clusters in Sweden, that are Skåne and Gothenburg, are built and operated. The purpose is also to investigate the similarities and differences that can be observed between them. LÄS MER

  4. 3. Movie Theatres in an Experience Economy: A quantitative study of how additional experience to a movie theatre visit impact emotions and attitude from the consumers' perspective

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Tova Geiger; Linn Saadon; [2021]
    Nyckelord :Experience; Emotions; Attitude; Corporate Social Responsibility; Personality;

    Sammanfattning : With the present changes in the film industry, and the experience economy at hand, it is of interest for the movie theatres to develop new ways to enable people to watch movies. This quantitative study explores how additional experience to a movie theatre visit can affect emotions and attitudes. LÄS MER

  5. 4. The Perceived Value Of Loot Boxes : A Qualitative Study On The Service Outcome Of Loot Boxes

    Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Albin Johansson; Sebastian Grönström; [2020]
    Nyckelord :service outcome; loot boxes; customer perceived value; customer value creation; video game industry;

    Sammanfattning : In recent years, the video game industry has rapidly grown into the largest grossing entertainment industry in the world, surpassing both the film- and music industries. However, many of the popular games today are free to play and does not require any subscription, yet they still generate high amounts of revenue each year, partly due to the offering of loot boxes in video games. LÄS MER

  7. 5. F*****g With Opinions: Understanding the Implications of Strongly Opinionated and Profane Electronic Word-of-Mouth on Film Demand

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Carl Eppens; Jesper Fahlén; [2020]
    Nyckelord :Film demand; Electronic word-of-mouth; eWOM; Online profanity; Film marketing;

    Sammanfattning : The internet is a gateway to rest of the world. It allows people to express themselves in an unfiltered fashion and share opinions freely. In parallel, online film forums are becoming increasingly influential on film consumers. LÄS MER