Sökning: "financial crisis and marketing mix"

Hittade 4 uppsatser innehållade orden financial crisis and marketing mix.

1. 1. Marketing Mix during financial crisis : A case study of gyms and sport clubs in Balearic Islands

   Kandidat-uppsats, Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

   Författare :Nicolas Alejandro Forte Sureda; Ignasi Aguiló Janer; [2014]
   Nyckelord :marketing; crisis; marketing during crisis; marketing mix; marketing mix during crisis; sport marketing;

   Sammanfattning : The current financial crisis has stroke the World without leaving alone any sector, firmor household. Some sectors have been more affected than other ones. In the sport sector,gymnasiums and sport clubs have to adapt to the new situation while companies that didnot have been force to shut down or fire employees to stay afloat. LÄS MER

3. 2. Marketing mix in banking in the time of a global financial crisis.

   Magister-uppsats,

   Författare :Monika Kaczynska; Lena Al Azzawi; [2011]
   Nyckelord :international marketing; marketing; marketing mix; crisis; crisis management; banking; swedbank;

   Sammanfattning : Title:Marketing mix in banking in the time of global financial crisis. Purpose:The purpose of this study is to gain better understanding of banks‟ marketing mix in the time of a global financial crisis. LÄS MER

4. 3. Business to consumer web-site under the financial crisis

   Magister-uppsats, Sektionen för ekonomi och teknik (SET)

   Författare :Yi Gao; Liangjun Ying; [2009]
   Nyckelord :financial crisis; Electronic commerce; price strategy; promotion strategy;

   Sammanfattning : Global financial crisis, triggered by the U.S. sub-prime mortgage crisis, is now the hot issue all over the world. The crisis has already slowed down the world economy and brought great shocks to almost every industry. LÄS MER

5. 4. Scania in the Swedish Truck Market : A study of how themanagement conducts the marketing according to the MarketingMix

   Kandidat-uppsats, Akademin för hållbar samhälls- och teknikutveckling

   Författare :Daniel Sjögren; Liselott Holmstedt; [2009]
   Nyckelord :Marketing Mix; Development of the Marketing Mix; Shortcomings of the Marketing Mix; Four P’s; Four C’s; Scania; The financial crisis affect on Scania; Financial crisis; The truck industry;

   Sammanfattning : Scania is an old and well established company within itsindustry, thus the company has understood, through experience, that it is simply not enough to be product oriented in the truck industry, instead the company has to focus on what is of value to the customer. To know and understand the customer’s business or area of business is a key success factor which develops trust for the company, this trust and knowledge of the customer’s area of operation is of critical importance during economic slowdowns. LÄS MER