Sökning: "firm-created advertising"

Hittade 2 uppsatser innehållade orden firm-created advertising.

1. 1. Would companies benefit from incorporating consumer generated ads in their marketing strategy?

   Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Dina Eriksson Renzi; Rebecka Leirup; [2021]
   Nyckelord :;

   Sammanfattning : Technological developments constantly change companies' marketing strategies and theoverall communication between companies and their customers. This has led to new forms ofmarketing such as user generated content (UGC) marketing. UGC has been proposed to beperceived as more trustworthy and authentic than traditional firm created content. LÄS MER

3. 2. Facebook & Brand Equity : Firm-created advertising and its effects on the consumer mindset

   Master-uppsats, Företagsekonomi

   Författare :Kaya van Enckevort; Jasmin Ansari-Dunkes; [2013]
   Nyckelord :Facebook; Fanpages; consumer motivations; firm-created advertising; perceived advertising value; consumer brand-related activities; brand equity; brand perceptions; brand image; brand attitude; consumer behaviour; marketing; brand management;

   Sammanfattning : This research addresses an urgent contemporary problem within advertising and brand management in the new era of social networks - how do companies act on social networking platforms and how is this perceived by consumers? Being successful on Facebook is, seemingly, not as straight forward as many might think, and the misuse deriving from misperceptions can create negative brand impacts. This research aims to shed light on the yet under researched topic of firm-created Social Media advertising and its effects on the consumer mindset. LÄS MER