Sökning: "flagship stores"

Visar resultat 1 - 5 av 8 uppsatser innehållade orden flagship stores.

  1. 1. The rise of the FMCG flagship stores, a qualitative study exploring the phenomenon of FMCG flagship stores

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Olle Stenbäck; Albin Waldeck; [2021]
    Nyckelord :FMCG; Flagship stores; brand experience; consumer-brand relationship; customer-based brand equity; Business and Economics;

    Sammanfattning : Thesis Purpose: The purpose of this study is to explore and develop an understanding of the rather unexplored phenomenon of using flagship stores in the FMCG industry. We want to explore what an FMCG flagship store is to understand why it is used in the context of strategic brand management. LÄS MER

  3. 2. Do flagship stores affect your habits and daily routines? A case study on Swedish Match and Löfbergs about brand equity in the FMCG industry

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Albin Waldeck; Sofie Wiksborg; Olle Stenbäck; [2020]
    Nyckelord :Flagship stores; brand equity; perceived quality; brand loyalty; brand associations; brand awareness; brand experience; Swedish Match; Löfbergs; fast-moving consumer goods; Business and Economics;

    Sammanfattning : Abstract Purpose: To examine how flagship stores might affect brand equity for brands in the fastmoving consumer goods industry. Methodology: This paper adopts a qualitative research method. LÄS MER

  4. 3. Flaggskeppsbutiker : en studie om användningen av konceptet på massmarknaden

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Agnes Hultén; Linnea Granath; [2017]
    Nyckelord :Flagship stores; Marketing; Marketing mix; Kapferer’s Brand Identity Prism; Brand identity; Brand personality; Flaggskeppsbutiker; Marknadsföring; Marknadsföringsmix; Kapferers Identitetsprisma; Varumärkesidentitet; Varumärkespersonlighet;

    Sammanfattning : The purpose of the study was to investigate how brands in the mass market use flagship stores - both from a marketing perspective and a brand perspective. We wanted to study if the brand identity affects whether a brand chooses to establish flagship stores or not. LÄS MER

  5. 4. Funktionskläder och den fysiska butikens funktion

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Sophie Annvik; Emma Jonsson; [2017]
    Nyckelord :Brand store; functional sportswear; image; downstream integration; supply chain; experience; strategy;

    Sammanfattning : Sportswear is growing into a fashion trend due to consumers growing desire for a healthy lifestyle. Some years back functional sportswear companies sold their clothing mostly via retailers, in recent years however these companies have integrated downstream in the supply chain. LÄS MER

  7. 5. Pop-up Stores in Fashion Retailing - A description of temporary retailing in relation to Flagship Stores and Outlet Stores

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Haris Smajovic; Helena Warfvinge; [2014-12-05]
    Nyckelord :Pop-up retailing; Pop-up stores; Temporary stores; Fashion Retail;

    Sammanfattning : The use of temporary stores, so called pop-up stores, has over the years become a common occurrence in the fashion industry. While previous research in regards to the pop-up store phenomenon has investigated its functions, there remains a gap in the research regarding the definition of a pop-up store and its distinguishing features in relation to other commonly utilized store formats. LÄS MER