Sökning: "food science private labels"

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1. 1. How do private labels affect innovation in the food industry?

   Master-uppsats, SLU/Dept. of Food Science

   Författare :Sofia Glimvall; [2015]
   Nyckelord :private labels; national brands; competition; consumers; innovation; innovation effect;

   Sammanfattning : There is a growing interest in private label products in the food industry and it has become an important strategy for food retailers to own and manage their own private label brands. Private labels have become a more popular topic to investigate, although so far, not much attention has been given towards the potential impacts private labels have on innovation. LÄS MER