Sökning: "football fan"

Visar resultat 1 - 5 av 35 uppsatser innehållade orden football fan.

  1. 1. ”JAG KAN INTE HELLER SPELA FOTBOLL MEN JAG LÅTER BLI”. En kvantitativ innehållsanalys på fans kommentarer på fotbollslags Instagram-inlägg vid en förlust.

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Emil Ackre; [2024-03-01]
    Nyckelord :Fotboll; Instagram; Supportrar; Fans; Kommentarer; Affekt;

    Sammanfattning : This bachelor thesis is an analyze on football fans behaviors on social media in affect after a loss, specifically on Instagram. It is then specifically on three Swedish football teams Instagram that has been analyzed, and the teams chosen are Malmö FF, IFK Göteborg and AIK. LÄS MER

  3. 2. Marknadsföring i fotbollsvärlden. En studie som fördjupar sig i samspelet mellan klubbar och fotbollsspelares varumärken

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Lucas Thijssen; Gabriel Ferriere; [2024-01-23]
    Nyckelord :Brand; Brand image; Branding theory; Celebrity endorsement theory; Emotional branding theory; Fan loyalty; Star player;

    Sammanfattning : In the world of football, the divide between Swedish clubs and the international competition has only increased in recent years. The financing of a club is a big part of its competitive force, with the transfer market being an important aspect in having a successful club and assembling a strong squad. LÄS MER

  4. 3. Soft Hooligans : den nya mjuka supporten och motståndet mot hegemonisk maskulinitet på läktarna

    Kandidat-uppsats, Lunds universitet/Institutionen för kommunikation och medier; Lunds universitet/Medie- och kommunikationsvetenskap

    Författare :Matilda Åhlén; Wilma Pihl; [2024]
    Nyckelord :Soft Hooligans; Supporters; Fans; Soccer; Football; Social media; Fanculture; Participatory culture; Social rituals; Masculinity; Feminization.; Social Sciences;

    Sammanfattning : This study examines the case of Soft Hooligans and their significance in the supporter culture. The study aims to highlight the patriarchal structures exemplified by football stands and how Soft Hooligans dismantle these structures. LÄS MER

  5. 4. In video assistant referee we trust? A quantitative study of Swedish football supporters' perception of VAR and attitude towards implementing VAR

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Klara Lundquist; Yusra Ali; [2024]
    Nyckelord :Swedish football; Sports marketing; Video assistant referee; Decision-aid technology;

    Sammanfattning : In 2016, the International Football Association Board (IFAB) approved the use of Video Assistant Referee (VAR) in football. In recent years, an ongoing debate has unfolded in Sweden regarding the potential implementation of VAR in Allsvenskan. LÄS MER

  7. 5. Social Media Platforms - The Most Valuable Player? - The role of social media platforms in fostering football fans’ team loyalty

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Sofia Granberg; Julia Löfblad; [2023-07-03]
    Nyckelord :Twitter; podcast; e-zine; social media usage; football; fandom; brands; involvement; team identification; attitudinal loyalty; behavioral loyalty;

    Sammanfattning : With football as an increasing business, alongside the rise and importance of user-generated content on social media, this mixed methodological paper analyzes which roles Twitter, podcasts and e-zines usage have for Swedish football fans’ loyalty towards their favorite teams, by utilizing surveys and semi-structured interviews. This paper provides support for positive relationships between social media usage and behavioral fan loyalty, since social media platforms keep fans updated and generate information, especially when there is a geographical distance between the fans and the team. LÄS MER