Sökning: "football fandom"

Visar resultat 1 - 5 av 12 uppsatser innehållade orden football fandom.

1. 1. In video assistant referee we trust? A quantitative study of Swedish football supporters' perception of VAR and attitude towards implementing VAR

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Klara Lundquist; Yusra Ali; [2024]
   Nyckelord :Swedish football; Sports marketing; Video assistant referee; Decision-aid technology;

   Sammanfattning : In 2016, the International Football Association Board (IFAB) approved the use of Video Assistant Referee (VAR) in football. In recent years, an ongoing debate has unfolded in Sweden regarding the potential implementation of VAR in Allsvenskan. LÄS MER

3. 2. Social Media Platforms - The Most Valuable Player? - The role of social media platforms in fostering football fans’ team loyalty

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Sofia Granberg; Julia Löfblad; [2023-07-03]
   Nyckelord :Twitter; podcast; e-zine; social media usage; football; fandom; brands; involvement; team identification; attitudinal loyalty; behavioral loyalty;

   Sammanfattning : With football as an increasing business, alongside the rise and importance of user-generated content on social media, this mixed methodological paper analyzes which roles Twitter, podcasts and e-zines usage have for Swedish football fans’ loyalty towards their favorite teams, by utilizing surveys and semi-structured interviews. This paper provides support for positive relationships between social media usage and behavioral fan loyalty, since social media platforms keep fans updated and generate information, especially when there is a geographical distance between the fans and the team. LÄS MER

4. 3. Are Three Points Enough - A Study of Football Supporters' Perceptions of Club Ownership Structures and Types of Owners

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Elias Brännström; Mattias Leijonhufvud; [2023]
   Nyckelord :Football; Ownership structures; Owner types; Supporter perception; Ideal ownership;

   Sammanfattning : This essay aims to investigate different sorts of ownership structures that have risen in recent times to become more or less popular among the supporters, as they in several ways are an integral part of the sport played on the pitch. With innumerable supporters around the globe, they naturally want the owners to act in the best interest of their favorite club. LÄS MER

5. 4. 1:0 for the environment: Engaging football fans on tackling climate change

   Master-uppsats, Göteborgs universitet/Institutionen för globala studier

   Författare :Jennifer Amann; [2022-01-18]
   Nyckelord :mobilising climate action; collective action; public participation; social transformation; pro-environmental behaviour change; football fandom; non-league football; community;

   Sammanfattning : In general, the existence of anthropogenic climate change and the need for deeper societal transformations are widely accepted. Less agreement exists on how to best motivate the public to act in a way that allows for these transformations to happen. Currently, research stresses the potential of existing communities. LÄS MER

7. 5. “Kom här min tös, så kommer du förstå” - En kvalitativ undersökning om kvinnliga Malmö FF-supportrars interventioner i ett mansdominerat fält.

   Kandidat-uppsats, Lunds universitet/Sociologi

   Författare :Simon Nylander; [2022]
   Nyckelord :Fotbollssupportrar; Manlig hegemoni; Symboliskt kapital; Revolterande strategier; Mansdominerat fält.; Social Sciences;

   Sammanfattning : Both football and football fandom is historically male dominated. Female fans in football are a minority in all aspects of the sport and its surroundings. This study aims to analyze how female football fans cope in the heavily male dominated space of the football arena crowd. LÄS MER