Sökning: "foreign market entry in china"

Visar resultat 1 - 5 av 32 uppsatser innehållade orden foreign market entry in china.

  1. 1. Challenges faced by Chinese Brands in Internationalisation – Taking ‘Anta’ as an Example.

    Kandidat-uppsats,

    Författare :Fu Luomanni; Yang Liying; Wu Lisuichao; [2022]
    Nyckelord :Brand Internationalisation; Internationalisation; Anta company; Sportswear; China; MNEs; MNCs.;

    Sammanfattning : Background: Since the Go Global policy in 1999, Chinese firms have been growing and expanding exponentially in the global market. The internationalisation of Chinese firms has attracted not only business partners, policy makers but also researchers with their unconventional process and method. LÄS MER

  3. 2. The Dark Souls of Internationalization : Video Game Developers Enter the Chinese Market

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Michael Wagner; [2020]
    Nyckelord :Video Games; Internationalization; China; Institutional Environment; Localization; Piracy;

    Sammanfattning : This thesis analyzes how the institutional environment of the Chinese market affects market entry by foreign PC video game developers. The thesis utilizes a qualitative, multiple case study of five independent PC video game developers from around the world. LÄS MER

  4. 3. The Challenges of a Swedish SME in Entering the Chinese market - A case study on the market entry process of Cibes Lift Group AB to the Chinese market

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Malthe Vesström; Syed Nabil Raiyan; [2019-03-19]
    Nyckelord :SME; internationalization; emerging market; China; barriers; internal; external; challenges;

    Sammanfattning : As the world has become more integrated with governments lowering trade barriers, regulations and with advancement in technologies, the internationalization of SMEs have been seen to rise. Through internationalization, SMEs are able enhance their capabilities, competencies, expand their customer base, increase their production capacity, profit and growth. LÄS MER

  5. 4. Chinese Internationalization in Sweden : A Multiple Case Study of Greenworks Tools and Silex Microsystems

    Kandidat-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

    Författare :John Toftgård; Axel Svensson; [2018]
    Nyckelord :Internationalization; Foreign Direct Investment; Emerging Economy; Developed Economy; China; Sweden;

    Sammanfattning : Background: Companies from developed economies have pursued various outward foreign direct investment strategies for as long as there has been trade. Research on the topic has been covering most available aspects of the phenomenon. LÄS MER

  7. 5. Institutional adaptation of Western companies operating in China : A case study on Husqvarna Group

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Hristo Balabanov; Annie Mary George; [2018]
    Nyckelord :Institutional environment; Institutional adaptation; Western MNCs; Husqvarna Group; Institutional Isomorphism;

    Sammanfattning : Abstract: In our globalized world companies that want to internationalize and go to a new market should consider different factors, if they want to be successful. Institutional adaptation is a vital part of success or failure of the globalization process. LÄS MER