Sökning: "foreign market entry process"

Visar resultat 1 - 5 av 80 uppsatser innehållade orden foreign market entry process.

  1. 1. Nordic Banks’ Internationalization Process and Their Effectiveness in the Digital World

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Alexis Baray; Jacob Levander; Caroline Westerberg; [2023]
    Nyckelord :Internationalization; Banks; Entry modes; Digitalization; Effectiveness; Fintech; Assessment;

    Sammanfattning : In the last couple of decades internationalization of firms has increased all over the world, and banks are not an exception. Different factors are impacting the decision of entering a new market and digitalization is certainly one of the main factors contributing to the internationalization process. LÄS MER

  2. 2. How Does An Entrepreneur Create A Born Global Firm? : A Case Study Of A Swedish Start-Up Trying To Enter The Indian Market.

    Magister-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Luzia Martins Liberio Coelho; Alena Fridrichova; [2022]
    Nyckelord :Born global; Sweden; International entrepreneurship; Entrepreneurial process action; Internationalisation; Effectuation; Causation; Opportunity perception; Indian market; Business model canvas;

    Sammanfattning : Purpose - The purpose of this study is to assess the process of early pre-internationalised and pre-market established born global company and to provide viable advice as to how to internationalise the Indian market which is psychically and geographically distant from the Swedish market. Design/methodology/approach - This study follows a qualitative research approach with an inductive single case study design in order to examine in-depth the Swedish start-up, TurtleCare AB, throughout its internationalisation process. LÄS MER

  3. 3. Development of an International Expansion Framework for Transportas a Service Start-ups : Empirical Review in the German Transport Market

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Gregor Lamprecht; Timo Huber; [2022]
    Nyckelord :Transport as a Service; Internationalisation; Market Entry; International Expansion; Expansion Framework; Transport Industry; Road Freight Industry; Growth Strategy; Servitization; Transport as a Service; Internationalisering; Marknadsinträde; Internationell expansion; Expansionsram; Transportbranschen; Vägfraktbranschen; Tillväxtstrategi; Servitization;

    Sammanfattning : With the transport sector being one of the major contributors to global CO2 emissions and a projected growth of emissions by another 16 percent until 2050, the need for new innovative and sustainable solutions for the transport industry arises. These endeavours are what emerging start-up enterprises want to deliver with their novel Transport as a Service business model. LÄS MER

  4. 4. Challenges faced by Chinese Brands in Internationalisation – Taking ‘Anta’ as an Example.

    Kandidat-uppsats,

    Författare :Fu Luomanni; Yang Liying; Wu Lisuichao; [2022]
    Nyckelord :Brand Internationalisation; Internationalisation; Anta company; Sportswear; China; MNEs; MNCs.;

    Sammanfattning : Background: Since the Go Global policy in 1999, Chinese firms have been growing and expanding exponentially in the global market. The internationalisation of Chinese firms has attracted not only business partners, policy makers but also researchers with their unconventional process and method. LÄS MER

  5. 5. Transatlantic culture-carriers : A qualitative study on Swedish companies' organisational culture change in the United States

    Kandidat-uppsats, Umeå universitet/Företagsekonomi

    Författare :Emma Nydén; Lovisa Svensson; [2021]
    Nyckelord :Culture; Organisational culture; National culture; Culture change; Hofstede s cultural dimensions; Market entry; Leadership.;

    Sammanfattning : All countries have their own national culture, with their own norms, beliefs, attitudes, and values. Every organisation in the world also has their own organisational culture, just like any other social group. Because of the increased globalization throughout the world, more companies are becoming multinational corporations. LÄS MER