Sökning: "foreign marketing"

Visar resultat 1 - 5 av 176 uppsatser innehållade orden foreign marketing.

1. 1. Svenska Modedesigners Upplevelser av Country-of-Origin : Utmaningar och Möjligheter Utomlands

   Kandidat-uppsats, Södertörns högskola/Företagsekonomi

   Författare :Anton Bergman; Edith Hoge Beckman; [2024]
   Nyckelord :Country-of-Origin; Swedish Fashion Design; Business Culture; Globalization; Foreign Work; Country-of-Origin; Svensk Modedesign; Affärskultur; Globalisering; Utlandsarbete;

   Sammanfattning : Svenska varumärken i allmänhet och svenska modevarumärken i synnerhet har en god ställning på den globala marknaden. Som en konsekvens av detta väljer flera svenska modeföretag att marknadsföra sina varumärken genom att betona sitt svenska ursprung. Detta är vad som inom marknadsföring benämns som Country-of-Origin. LÄS MER

3. 2. The Role of Branding Strategy During Internationalization: Insights From A Multiple Case Study

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Aliaa Abbas; Asma Mohamoud; [2023-06-28]
   Nyckelord :Brand awareness; Brand recognition; Brand recall; Brand equity; Brand identity; Brand association; Top-Of-Mind; Internationalization; See-Think-Do;

   Sammanfattning : Internationalization is a key growth strategy for companies, with branding playing a crucial role in differentiation and global recognition. Multiple studies have highlighted the importance of brand strategies in internationalization and their influence on consumer choice and behavior. LÄS MER

4. 3. Closing the GAPS

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Tessa Rauthe; Victoria Friman; [2023]
   Nyckelord :Business and Economics;

   Sammanfattning : Title: CLOSING THE G A P S: Detecting misalignments between the corporate brand identity and brand image of Volvo Cars and Volkswagen within the German and Swedish markets Date of the Seminar: 02.06. LÄS MER

5. 4. “Would You Like a Side of Fries with That Roast?” - Is Wendy’s Roasting Social Media Marketing Strategy a Viable Strategy for Swedish Companies?

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Danijal Bajagilovic; Sebastian Bouroncle; [2022-08-04]
   Nyckelord :Roasting; Transferability; Sweden; Communication; Digital Marketing; Social Media Marketing; Customer Engagement; Branding; Authenticity;

   Sammanfattning : The roasting social media marketing strategy introduced by Wendy’s in 2017 was met with great reception, vastly increasing the company’s Twitter following and profits. With other companies in the USA following suit to capitalize on their social media platforms, could Swedish companies also improve their social media presence using this strategy? This study investigates how transferable the roasting social media marketing strategy is to the Swedish market by examining whether it positively influences social media customer engagement amongst Swedish consumers. LÄS MER

7. 5. "Blott Sverige svenska krusbär har" : En kvalitativ studie om nation branding av svensk måltidskultur

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Jogér Sebastian; [2022]
   Nyckelord :turism; måltidsturism; marknadsföring; måltidskultur; kultur; mat; foodie; nation branding; storytelling; profilering;

   Sammanfattning : This candidate thesis contains a qualitative study of how Sweden markets its gastronomicculture internationally through nation branding. The study was conducted through adeductive research approach. Through nation branding, Sweden has become the new, littlestar on the gastronomic world scene. LÄS MER