Sökning: "foreignness"

Visar resultat 1 - 5 av 31 uppsatser innehållade ordet foreignness.

  1. 1. Market Entry Through Networks : A Case Study of a Swedish SME

    Kandidat-uppsats, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Samuel Björkqvist; André Jonsson; [2023]
    Nyckelord :Centrality; Central Nodes; Intermediaries; Legitimacy; Liabilities of Foreignness LoF ; Liabilities of Outsidership LoO ; Social Network Theory SNT ; Trust;

    Sammanfattning : Purpose – This study aims to look into how foreignness and outsidership affect the market entry of a SME and the individual firm's ability to access the correct network as well as look at which support structures are available for the individual firms entering into a new market. Theory/Design & Research Questions – By looking through the lens of Social Network theory, aspects of trust, legitimacy, nodes, foreignness and outsidership, this study has looked into the journey of a large hamburger chain in Sweden that has successfully entered into different markets outside of Sweden. LÄS MER

  3. 2. Establishment of Swedish start-ups in Germany : A study of start-ups establishing in a foreign country

    Magister-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

    Författare :Adrian Wepplinger; Anna Rosén; [2022]
    Nyckelord :liability of foreignness; culture; competition; Sweden; Germany; barriers to entry; strategy; EU;

    Sammanfattning : Background: Sweden and Germany are closely linked with one another, with cultural similarities, long history of trade and close geographic proximity. Germany is an attractive country for Swedish companies to establish in due to its central location in Europe and its position as Europe's biggest economy. LÄS MER

  4. 3. Liability of foreignness vid internationalisering via e-handeln : En kvalitativ flerfallsstudie om vad liability of foreignness innebär för born globals vars internationalisering sker via e-handeln

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Dennis Kumric; Rayan Chowdhury; [2021]
    Nyckelord :liability of foreignness; internationalisering; born globals; barriärer; e-handel;

    Sammanfattning : E-handeln är en teknologisk utveckling som har underlättat internationaliseringsprocessen för företag. Likväl existerar alltjämt barriärer som kan försvåra born globals internationaliseringsprocess. Liability of foreignness är ett fenomen som beskriver de extra kostnader som företag kan stöta på vid en internationalisering. LÄS MER

  5. 4. Is Live Shopping the Future? Transferring and Adapting Chinese Live Shopping to the Swedish Market

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Isabel Heimonen; Patrik Bergfeldt; [2021]
    Nyckelord :live shopping; e-commerce; social media; the future of retail;

    Sammanfattning : During recent years, live shopping has thrived in China. The variation of e- commerce implies promoting products in real-time during a live stream, allowing viewers to purchase the items while interacting with the promoter as well as other viewers. As of today, the phenomenon of live shopping has gotten foothold on the Swedish market. LÄS MER

  7. 5. Digitalisering och dess verkan under internationaliseringsprocessen : En kvalitativ studie om hur småföretag upplever att digitalisering påverkar internationaliseringsprocessen

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Sedat Karakas; Zakaria Dalmar; [2021]
    Nyckelord :Digitization; Small businesses; Internationalization; Growth; Mental distance; Liability of foreignness and Liability of outsidership.; Digitalisering; Småföretag; Internationalisering; Tillväxt; Psykiskt avstånd; Liability of foreignness och Liability of outsidership;

    Sammanfattning : The internationalization process is a well-researched and explored topic. However, many older models do not consider digitization as a phenomenon. Nor is any further consideration given to the smaller companies. LÄS MER