Sökning: "franchises"

Visar resultat 1 - 5 av 24 uppsatser innehållade ordet franchises.

  1. 1. LORE I SOCIALA OCH LIVS- SIMULATIONSSPEL : Fallstudie av The Sims och Animal Crossing

    Kandidat-uppsats, Högskolan i Skövde/Institutionen för informationsteknologi

    Författare :Julia Scheving; [2023]
    Nyckelord :Lore; Narrative; Story; Animal Crossing; The Sims; Video Games;

    Sammanfattning : Many video games have elaborate plots and storylines with intricate world-building and lore for the players to explore. However, some games are about doing real-life activities in a virtual world. These type of games belong to the Social and Life Simulation  genre of games. LÄS MER

  3. 2. Bamse är hela tallriksmodellen : En undersökning av franchising i kokböcker för barn

    Kandidat-uppsats, Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Författare :Olivia Spens; [2023]
    Nyckelord :barnmedia; lärovetenskap; läromedelsdesign; franchising; marknadsföring för barn; marknadsföring; narrativa världar; fiktionsvärldar; barnlitteratur; kokboksdesign;

    Sammanfattning : The essay investigates the relationship between fictional universes and facts in children’scookbooks that are part of media franchises. The opposing forces of fact and fiction areunited in books that market themselves as teaching skills to children, and the essay willdiscuss to what extent they succeed, as well as comment on how format and brand identitycan interfere with aims of teaching. LÄS MER

  4. 3. How FIFA Scores from an Offside Position: Understanding the longevity of a Disliked Brand.

    Magister-uppsats,

    Författare :Joris Bertholet; Daan Juistenga; [2021]
    Nyckelord :FIFA; Brand Longevity; Brand Dislike; Customer Valuation; Brand Loyalty; Video Games;

    Sammanfattning : Background: Organizations desire to create and maintain a strong and long-lasting relationship with their consumers. Firms enjoy many benefits through the loyalty of customers, such as lower marketing costs, increased revenue, and much more. LÄS MER

  5. 4. Hide and seek with algorithm : En intervjustudie av cosplay-kreatörers "folk" teorier i förhållande till TikToks algoritm

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Författare :Fanny Reje Franzén; Saga Gardelin; [2021]
    Nyckelord :Algorithmic “folk” theory - TikTok - content creator - gatekeeping – cosplay – social cognitive theory;

    Sammanfattning : This essay aims to study the relationship between cosplay content creators and TikTok’s algorithm. To study this relationship the essay will conduct a qualitative semi-structured interviews with creators from the cosplay community on TikTok. LÄS MER

  7. 5. Market Communication Strategy : A case study of IKEA

    Magister-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Martina Alice Spinoglio; [2020]
    Nyckelord :Marketing; Communication; Strategy; IKEA; Communication Process; Communication Strategy; Case Study; Franchisee;

    Sammanfattning : Nowadays, having a communication strategy is essential. Companies are offering the same product and it’s really difficult for them to differentiate. What can really make the difference is the message that they send to the consumers and the media they utilize; so how they implement their market communication strategy. LÄS MER