Avancerad sökning

Hittade 2 uppsatser som matchar ovanstående sökkriterier.

1. 1. Kartstöd och open source desktop-GIS för Tullverket

   Uppsats för yrkesexamina på grundnivå, Karlstads universitet/Avdelningen för geografi och turism

   Författare :Fredrik Olsson; Johan Rickardsson; [2014]
   Nyckelord :GIS; open source; desktop; GIS; öppen källkod; open source; desktop; kartstöd; Tullverket; svenska myndigheter; MSB; Rikspolisstyrelsen; RPS; HaV; geodatasamverkan;

   Sammanfattning : .... LÄS MER

3. 2. Invisible Branding : Creating brand value from invisibility

   Kandidat-uppsats, IHH, Företagsekonomi

   Författare :Henrik Rickardsson; Henrik Stierna; Fredrik Stark; [2006]
   Nyckelord :Invisible Branding; Fashion; Brand Value; Brand Creation; Brand-Management;

   Sammanfattning : Abstract Problem: Branded products can be seen everywhere around us at all time, and is a way of communication for the buyer of the product But, what if one cannot build a brand based on visibility, an example is underwear, then how is it possible to create a brand and add value to it? Is it actually feasible to create a strong brand when not leveraging upon visibility? The organization Stargate Brand Group and its brand Frank Dandy Superwear have been used in order to obtain a deeper understanding around the topic. Purpose: The purpose of this thesis is to research how to create brand value for an invisible brand within the fashion industry. LÄS MER