Sökning: "freemium-­pricing model"

Hittade 1 uppsats innehållade ordet freemium-­pricing model.

  1. 1. Värdet av en Virtuell Relation : Aktivitet i förhållande till kontext – Spotify ur ett praktikperspektiv

    Kandidat-uppsats, Institutionen för samhällsvetenskaper

    Författare :Hugo Rückert; Magnus Johnson; [2013]
    Nyckelord :practice theory; value-­in-­use; affordance; activity; value-­in-­context; action research; cultural industries; online services; freemium-­pricing model; virtual relations; praktikteori; värdeskapande; affordans; aktivitet; värde i kontext; aktionsforskning; kulturell industri; online-­tjänster; freemium; virtuella relationer;

    Sammanfattning : The increased interest in relationship marketing and the potential of the Internet as a platform for relationship building activities have given rise to new ways for companies to interact with their customers, such as services based on a freemium pricing model. Based on the premise that relationships are processes consisting of interactive moments of value-creating activities, value is considered subjective, relative and dependent on the context in which the activity takes place. LÄS MER