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  1. 1. Social Media Marketing in Start-up Companies : Reaching New Consumers and Retaining Current Customers through Blogs and Facebook

    Kandidat-uppsats, Företagsekonomiska institutionen

    Författare :Frida Mårtensson; Elin Kvarnström; [2012]
    Nyckelord :Social Media Marketing; Start-up Companies; Facebook; Blogs; Word-of-Mouth; Communication;

    Sammanfattning : The current recession has made it difficult for companies to find customers and therefore tofinance their business which often leads to cuts in the marketing budget. Social mediamarketing could be the solution in these situations. LÄS MER