Sökning: "functional attitude theory"

Visar resultat 11 - 15 av 23 uppsatser innehållade orden functional attitude theory.

  1. 11. Kravhantering i praktiken : Grundad teori vid insamling och analys av krav samt användarens uppfattning av den informella modellen.

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för informatik (IK)

    Författare :Alexander Carlsson; Oscar Waern; [2017]
    Nyckelord :Kravhanteirng; Grundad teori; Informell modell;

    Sammanfattning : En av de stora faktorerna till att utvecklingsprojekt misslyckas är en dåligt utförd kravhantering. För att öka intresset och kunskapen kring kravhantering har denna studie testat en kravmetod framtagen av Halaweh (2012) i praktiken hos ett fallföretag. LÄS MER

  3. 12. The Effects of Brand-Context Congruence

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Weronika Bojanowicz; Johanna Hagberg; [2017]
    Nyckelord :customer-based brand equity; brand equity; digital marketing; brand-context congruence; brand image; targeted advertising; perceived quality; brand associations; brand esteem; brand acceptability; overall attitude; symbolic brand; functional brand; Business and Economics;

    Sammanfattning : The purpose of this study is to examine if brand-context congruence has an effect on customer-based brand equity and whether brand image impacts this relationship. The relationship between an ad and the surrounding context, so called context congruence, has gained a lot of attention. LÄS MER

  4. 13. Antecedents of buying intention towards bio-cotton clothing : A quantitative study among young business students at USBE

    Magister-uppsats, Umeå universitet/Företagsekonomi

    Författare :Sheng Liu; Bobo Tiger; [2017]
    Nyckelord :sustainable consumption; bio-cotton clothing; Theory of Planned Behaviour; Theory of Perceived Risk; purchase intention;

    Sammanfattning : Due to the growing involvement of external stakeholders including pressure groups such as Greenpeace, sustainability issues have increasingly become a focus point in the business sector. Thereby, many businesses began to integrate sustainability into their corporate mission and vision. LÄS MER

  5. 14. Med betoning på varumärket - en studie i musiks förmåga att påverka konsumenters uppfattning om och attityd gentemot ett varumärke

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Sofia Hansson; Hanna Träff; [2015]
    Nyckelord :congurence; brand personality; brand equity; brand fit; music relevance;

    Sammanfattning : Previous research has recognized music to be an efficient tool for building consistent and unique brands, making it a useful tool in today's marketing landscape where the importance of strong brands is greater than ever. Despite this, music is frequently considered a complementary element in branding and music choices are often based on the subjective preferences of people in the marketing department. LÄS MER

  7. 15. Critical elements of communication in cross-functional software development projects

    Master-uppsats, IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Författare :Alena Ipanova; [2013-09-20]
    Nyckelord :cross-functional communication; software development project; case study;

    Sammanfattning : Understanding communication aspects in cross-functional software development teams is important for managing a software development process. The recent researches in this area give a conceptual model based on the managers’ perspective, while employees’ perception is not analyzed. LÄS MER