Sökning: "göthensten"

Hittade 5 uppsatser innehållade ordet göthensten.

  1. 1. Finding product-market fit, How do software start-ups approach product-market fit?

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Victor Göthensten; Axel Hellström; [2017-07-06]
    Nyckelord :;

    Sammanfattning : Title: Finding product-market fit. Background and problem: Software start-ups have a significant positive impact on the global economy, but most of the ventures fail within two years of being founded. The predominant cause of failure for start-ups is that they do not find product-market fit. LÄS MER

  3. 2. Enhancing Digital Capabilities within the Manufacturing Sector; How can Volvo Group´s supplier portal be change to be made more usable and better fit the needs of its users?

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :David Göthensten; Carl Persson; [2016-09-27]
    Nyckelord :Usability; Supplier Portal; Interaction Design; Efficiency; Effectiveness; Satisfaction;

    Sammanfattning : This study has aimed to investigate how Volvo Group’s Supplier Portal could be made more usable and better fit the needs of its users. The study was carried out in order to increase the knowledge of how the Usability of a Supplier Portal could be increased in the context of a manufacturing firm with a large user base by applying a user-centred perspective. LÄS MER

  4. 3. What can Swedish Non-profit organisations employ from For-profit organisations’ marketing and internationalisation operations?

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Gustav Andersson; Victor Göthensten; [2015-06-29]
    Nyckelord :Marketing; Internationalisation; Non-profits; Business; Relationship Marketing;

    Sammanfattning : .... LÄS MER

  5. 4. KNOWLEDGE TRANSFER IN THE CHINESE AUTOMOTIVE INDUSTRY

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :David Göthensten; Carl Persson; [2014-09-18]
    Nyckelord :Knowledge transfer; Competences; Automotive industry; MNC’s; China; Joint Venture;

    Sammanfattning : The automotive industry has been subject to a turbulent shift in the last decades as its markets, production and focus has shifted its center of gravity towards the East, specifically to China. When Western automotive companies seek to establish themselves on the Chinese automotive market they have been forced to engage in joint ventures with Chinese counterparts. LÄS MER

  7. 5. Kompromissen som blev ditt bästa köp - En studie av referensgruppers påverkan av kognitiv dissonans via sociala medier

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Charlotte Holmåker; Fredrik Göthensten; [2013-07-11]
    Nyckelord :sociala medier; kognitiv dissonans; referensgrupper; köpbeteende;

    Sammanfattning : .... LÄS MER