Sökning: "gaming market"

Visar resultat 1 - 5 av 113 uppsatser innehållade orden gaming market.

  1. 1. Mellan fri vilja och datadriven exploatering: En studie om drivkrafter, medvetenhet, makt och ansvar inom onlinecasinomarknaden

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Daniel Bengtsson; Lisa Hägglund; [2024-02-12]
    Nyckelord :marknadsföringsstrategier; onlinecasino; konsumentbeteenden;

    Sammanfattning : This essay examines the limits of marketing strategies in the online casino industry, focusing on how data-driven and advanced marketing practices influence consumer behavior and contribute to problematic gambling consumption. By observing the online casino industry, the study identifies how companies use sophisticated data analysis methods and psychological techniques to attract and retain customers, raising significant ethical and social issues. LÄS MER

  3. 2. Gamification for technology-enhanced mineral value chain teaching and learning: serious gaming for geometallurgy concept

    Master-uppsats, Luleå tekniska universitet/Institutionen för samhällsbyggnad och naturresurser

    Författare :Lilian Schleret; [2024]
    Nyckelord :Gamification; Malmberget; Geometallurgy; Synthetic model;

    Sammanfattning : The concept of gamification is being increasingly explored and applied to offer new teaching or training tools to teachers, students or employees. The field of geology and geometallurgy wasn’t particularly discussed in the topic of gamification. LÄS MER

  4. 3. Spel - en fet bonus för samhället? : Legitimering av spelande i Svenska Spels reklamserie ”Världens svenskaste spelbolag”

    Kandidat-uppsats, Karlstads universitet

    Författare :Josefine Karlsson; Sebastian Sääker; [2023]
    Nyckelord :Advertising; Legitimation strategies; Gambling; and Gambling addiction; Reklam; Legitimeringsstrategier; Spelande och Spelberoende;

    Sammanfattning : Today, many people in Sweden suffer from gambling addiction, and gambling advertising is one of the contributing factors to people becoming addicted. The purpose of the study is to critically analyze how gambling advertising legitimizes gambling, in this case, Svenska Spel's commercials. LÄS MER

  5. 4. Subjective Tests for Quality of Experience in Streamed Virtual Reality Games

    M1-uppsats, Luleå tekniska universitet/Institutionen för system- och rymdteknik

    Författare :Samuel Larsson; [2023]
    Nyckelord :Virtual; Reality; Gaming; Games; Streamed; Quality of Experience; Mean opinion score; streaming; Serious Sam VR; VR; Cloud gaming;

    Sammanfattning : VR gaming is an emerging market with relatively new technology when compared to PC and console gaming. Streamed VR gaming is when the VR game is being streamed from another device to the VR headset. LÄS MER

  7. 5. Navigating the Evolving World of Fashion In-Game Advertising

    Master-uppsats, Uppsala universitet/Medier och kommunikation

    Författare :Evgenia Maria Botini; [2023]
    Nyckelord :gamification; in-game advertising; fashion advertising; consumer behavior; metaverse;

    Sammanfattning : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. LÄS MER