Sökning: "gender roles in advertising"

Visar resultat 1 - 5 av 40 uppsatser innehållade orden gender roles in advertising.

1. 1. Energikrisen, intet nytt Könsföreställningar och könsroller så som de kommer till uttryck i svenska energisparkampanjen under 1970-talet

   Master-uppsats,

   Författare :Ida Ahlstrand; [2023-11-20]
   Nyckelord :energy-saving; gender roles; image studies; oil crisis; 1970s;

   Sammanfattning : The primary aim of this essay has been twofold. First, to study how gender and gender roles are portrayed in the Swedish energy advertising campaign at the time of the oil crisis, and second, to analyze whether the public’s energy saving, as it can be mapped based on survey responses, shows differences depending on gender. LÄS MER

3. 2. SPEGLA VERKLIGHETEN ELLER DET VACKRA, LYCKLIGA LIVET? En kvantitativ studie om medelålders kvinnors attityder till normbrytande- och stereotypisk kvinnlig klädreklam.

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Ida Bolin; Lisa Johnsson; Emma Jood; [2023-03-10]
   Nyckelord :Femvertising; Stereotypical advertising; Norm-breaking advertising; Normbrytande reklam; Stereotypisk reklam; Attityd;

   Sammanfattning : Executive summary The advertising industry is growing more than ever and is thought to be one of the most influential institutions in society by some researchers. What’s even more interesting is the connection between advertising and its tremendous effects on individuals as well as society at whole. LÄS MER

4. 3. Exposing stereotypes: A content analysis of Swedish television advertisements

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Abu Bakar Ali; Linnéa Sjögren; [2023]
   Nyckelord :Content analysis; Stereotypes; Advertisements; Gender; Age;

   Sammanfattning : Stereotypes in television advertising have long been a topic of interest to researchers. Existing studies have shown that both gender stereotypes and age stereotypes are still present in advertising despite changing gender and age roles in society. LÄS MER

5. 4. Sex sells - but should it? : The notion of using sex(ism) in tourism advertising

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Matilda Edeving; Michaela Engdahl; [2023]
   Nyckelord :Tourism advertisement; gender stereotypes; advertising; sex ism ; symbolism; social responsibility; gender in equality;

   Sammanfattning : This thesis provides a discussion of the use of sex(ism) in advertisement and its implications for gender roles and values, with a focus on women’s status in society. We argue that women are being objectified and still considered second class citizens, even in such a gender equality forward country as Sweden. LÄS MER

7. 5. Feminism till salu! : En kvalitativ multimodal socialsemiotisk analys som undersöker hur femvertising materialiseras i tre svenska reklamfilmer

   Kandidat-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskap

   Författare :Johanna Sjöholm; Tilda Andersson; [2023]
   Nyckelord :feminism; femvertising; advertising feminism; advertising; feministic communication; communicating feminism; feministic advertising; femwashing; stereotypes; stereotypic advertising; gender roles; gender roles in advertising; feministisk marknadsföring; feministisk marknadskommunikation; femvertising; feministisk reklam; feminism reklam; kvinnlig reklam; kvinnor reklam; kvinnor marknadsföring; stereotyper; stereotypisk reklam; marknadsföring stereotyper; könsroller; könsroller i marknadskommunikation; könsroller i reklam;

   Sammanfattning : Selling Feminism is a qualitative multimodal social-semiotic analysis that examines and maps how social-semiotic resources are used to materialize femvertising in Swedish marketing communication. The study also discusses what the use of the identified resources can say about the Swedish culture's perception of feminism and the meaning of femvertising. LÄS MER