Sökning: "gendered advertising"

Visar resultat 1 - 5 av 7 uppsatser innehållade orden gendered advertising.

  1. 1. Representations of Women and Gender relations in Jamaican Tourism Promotional Marketing: An analysis of visual images on Jamaica’s national DMO website.

    Kandidat-uppsats, Lunds universitet/Sociologi

    Författare :Shailee Parasnis; [2022]
    Nyckelord :tourism images; male gaze; tourist gaze; gender stereotypes; ethnic stereotypes; sexualization; Jamaica; Social Sciences;

    Sammanfattning : Tourism images and representations depict women in a stereotypical way where men and women are represented differently. Like much advertising, women in tourism promotional marketing are sexualized and exoticized. Destinations are promoted through the use of the female body. LÄS MER

  3. 2. GENDER-STEREOTYPES, FOOD AND ADVERTISING. An Analysis of Gender-role Portrayal and Gendered Language in Japanese Video Commercials

    Magister-uppsats, Göteborgs universitet/Institutionen för språk och litteraturer

    Författare :Niklas Sjöberg; [2020-06-09]
    Nyckelord :SIK; japanska; Japanese; Gender; Stereotypes; advertising; language;

    Sammanfattning : This thesis aims to investigate Japanese gender stereotypes through the analysis of gender role portrayals in video commercials of the product category food and cooking, as well as by observing the use of gender specific language by the characters of the commercials. This is done through a combined quantitative and qualitative analysis of 115 commercials collected from online sources. LÄS MER

  4. 3. Who is represented? : A content analysis of municipality websites in Värmland county.

    Magister-uppsats, Linköpings universitet/Tema Genus

    Författare :Anna Omsford Axelsson; [2020]
    Nyckelord :diversity; equality; representation; content analysis; online content; municipality; website; organisation; gendered work; Värmland; Sweden;

    Sammanfattning : This is a study about how the 16 different municipalities in Värmland county are representing ​diversity and equality on their websites by use of content analysis. I analysed diversity and equality in photos of people, ​first in a general context on the municipality homepages and then on their pages related to business and work. LÄS MER

  5. 4. „Ein Gefühl von Schutz und Frische“ : Eine kritische Diskursanalyse von deutschsprachiger Menstruationsproduktwerbung

    Kandidat-uppsats, Stockholms universitet/Tyska

    Författare :Tova Erbén; [2019]
    Nyckelord :critical discourse analysis; discourse-historical approach; DHA; gendered advertising; menstruation; menstrual products; Kritische Diskursanalyse; Diskurs-historischer Ansatz; DHA; genderisierte Werbung; Menstruation; Menstruationsprodukte;

    Sammanfattning : The advertisement of menstrual products has traditionally been characterised by shame, discretion and euphemisms (Block Coutts and Berg 1993; Waschek 1995, Simes and Berg 2001). In the past few years, the theme of menstruation appears increasingly in the public eye and prompts the question of whether those qualities are still the dominant descriptors for advertising menstrual products. LÄS MER

  7. 5. Könsneutralisera mera - En kvantitativ studie om hur neutralisering av en reklamkontext för könsassocierade produkter påverkar konsumentens uppfattning och beteende gentemot varumärken

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Klara Wilsby; Erika Nilsson; [2018]
    Nyckelord :Gender stereotypes; Gender associated products; Brand related effects; Advertisement attitude; Perceived brand innovativeness.;

    Sammanfattning : Gender stereotyped portrayals in advertising and their effect is a phenomenon frequently discussed in recent years. The discussion has derived in a decrease of such stereotypes, the distinct trend to challenge norms and to adapt to new rules of society. LÄS MER