Sökning: "gendered marketing"
Visar resultat 1 - 5 av 17 uppsatser innehållade orden gendered marketing.
1. Representations of Women and Gender relations in Jamaican Tourism Promotional Marketing: An analysis of visual images on Jamaica’s national DMO website.
Kandidat-uppsats, Lunds universitet/SociologiSammanfattning : Tourism images and representations depict women in a stereotypical way where men and women are represented differently. Like much advertising, women in tourism promotional marketing are sexualized and exoticized. Destinations are promoted through the use of the female body. LÄS MER
2. LYFT - A Feminine Alternative for Snus : An Exploratory Study of Consumer Perceptions of Gendered Brands
Magister-uppsats, Jönköping University/Internationella HandelshögskolanSammanfattning : Background:Brand gender is the set of human personality traits associated with masculinity and femininity applicable and relevant to brands. Brand gender perceptions can be affected through a range of different marketing techniques, to attract specific customers, and positively influence their consumer-brand relationships and their brand equity. LÄS MER
3. Etnicitet på det svenska litterära fältet
Kandidat-uppsats, Lunds universitet/Förlags- och bokmarknadskunskapSammanfattning : The thesis proposes to examine the material and symbolic production of the bestsellers: Ett öga rött (2003) by Jonas Hassen Khemiri, Jag är Zlatan Ibrahimović: min historia (2011) by Zlatan Ibrahimović and David Lagercrantz, and Yahya Hassan: dikter (2014) by Yahya Hassan. The problem of investigation posed is: How does assumptions about ethnicity intersect with the publication of these bestsellers? Using Gerard Genette’s paratextual method the thesis analyzes conditions of production, marketing, and reception. LÄS MER
4. Genusinriktad marknadsföring i anknytning till digitala spel : En studie om mäns och kvinnors preferensskillnader angående genusinriktade grafiska spelteman
Kandidat-uppsats, Högskolan i Skövde/Institutionen för informationsteknologiSammanfattning : Genusinriktad marknadsföring förekommer och utgår ifrån att konsumenter söker sig till genuskongruenta varumärken och produkter. Arbetet har ämnat undersöka om genusinriktad marknadsföring kan nyttjas inom det digitala spelmediet i kontext av ett grafiskt matcha 3-spelstema. LÄS MER
5. Willing to shop like a (wo)man? : A consumer perspective on the perception of Pink Tax
Kandidat-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapSammanfattning : Title: Willing to shop like a (wo)man? - A consumer perspective on the perception of Pink Tax Subject: Bachelor thesis in business administration, 15 hp Authors: Maja Eriksson & Elina Magnusson Purpose: The purpose of this study is, therefore, to compare the perceptions about the Pink Tax between men and women in Sweden, including how the price influences the willingness to buy as well as perceived price fairness and perception of gendered products. Methodology: The study was conducted by qualitative interviews with a semi structured interview. LÄS MER
