Sökning: "gendered products"

Visar resultat 1 - 5 av 12 uppsatser innehållade orden gendered products.

  1. 1. LYFT - A Feminine Alternative for Snus : An Exploratory Study of Consumer Perceptions of Gendered Brands

    Magister-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Cilla Palmroos; Samuel Bengtsson; [2021]
    Nyckelord :Brand Gender; Brand Love; Gender Congruence; Snus;

    Sammanfattning : Background:Brand gender is the set of human personality traits associated with masculinity and femininity applicable and relevant to brands. Brand gender perceptions can be affected through a range of different marketing techniques, to attract specific customers, and positively influence their consumer-brand relationships and their brand equity. LÄS MER

  3. 2. Etnicitet på det svenska litterära fältet

    Kandidat-uppsats, Lunds universitet/Förlags- och bokmarknadskunskap

    Författare :Antonia Rojas; [2021]
    Nyckelord :Pierre Bourdieu; Yahya Hassan; Yahya Hassan: dikter; Zlatan Ibrahimović; David Lagercrantz; Jag är Zlatan Ibrahimović: min historia; Jonas Hassen Khemiri; Ett öga rött; etnicitet; litterärt fält; exotism; bokmarknad; Languages and Literatures; Social Sciences; Cultural Sciences;

    Sammanfattning : The thesis proposes to examine the material and symbolic production of the bestsellers: Ett öga rött (2003) by Jonas Hassen Khemiri, Jag är Zlatan Ibrahimović: min historia (2011) by Zlatan Ibrahimović and David Lagercrantz, and Yahya Hassan: dikter (2014) by Yahya Hassan. The problem of investigation posed is: How does assumptions about ethnicity intersect with the publication of these bestsellers? Using Gerard Genette’s paratextual method the thesis analyzes conditions of production, marketing, and reception. LÄS MER

  4. 3. Willing to shop like a (wo)man? : A consumer perspective on the perception of Pink Tax

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Elina Magnusson; Maja Eriksson; [2020]
    Nyckelord :Pink Tax; price discrimination; gender based pricing; gendered products; perception; pricing; purchases; gender; men; women; Sweden.;

    Sammanfattning : Title: Willing to shop like a (wo)man? - A consumer perspective on the perception of Pink Tax Subject: Bachelor thesis in business administration, 15 hp Authors: Maja Eriksson & Elina Magnusson Purpose: The purpose of this study is, therefore, to compare the perceptions about the Pink Tax between men and women in Sweden, including how the price influences the willingness to buy as well as perceived price fairness and perception of gendered products. Methodology: The study was conducted by qualitative interviews with a semi structured interview. LÄS MER

  5. 4. Important system updates needed! : Masculinised logics and gendered path dependence in the European Union’s cybercrime institutions

    Master-uppsats, Försvarshögskolan

    Författare :Felicia Rhedin; [2020]
    Nyckelord :cybersecurity; cybercrime; European Union; EU; EC3; feminist institutionalism; path dependence; cyber violence; VAW; VAWG; cybersäkerhet; cyberbrottslighet; EU; feministisk institutionalism; stigberoende; cybervåld;

    Sammanfattning : This thesis approaches the EU’s cybersecurity discourse from a feminist angle, using a theoretical perspective based on feminist institutionalism and path dependence. The aim is to explore what conceptual logics make it possible for the EU to conceptualise cybersecurity and -crime “problems” in a genderblind way. LÄS MER

  7. 5. Normed Sustainability : A socio-technological journey in hygiene practices

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :HANNA GUSTAFSSON; [2019]
    Nyckelord :Sustainability; norm-critic; energy practices; hygiene; Hållbar utveckling; normkritik; energipraktiker; hygien;

    Sammanfattning : This report will guide you through a journey of a socio-technological research where questions evolved from the intertwining of technology and social structures will be answered. During spring 2019, this research project has taken part as a pilot study of a research project called Gendered sustainability: Norm-Critical explorations of energy practices for everyday transitions. LÄS MER