Sökning: "generation cohort theory"

Visar resultat 1 - 5 av 18 uppsatser innehållade orden generation cohort theory.

1. 1. Den föränderliga bilden av attraktivt arbete: En kvalitativ studie om Generation Y och Z : Hur organisationer kan arbeta för att behålla medarbetare i de yngre generationerna

   Kandidat-uppsats, Högskolan Dalarna/Institutionen för kultur och samhälle

   Författare :Alexandra Sörensen; Lovisa Edwall; [2023]
   Nyckelord :Employer branding; Attractive work; Attract and retain; Generation Y Millenials; Generation Z; Generational cohort theory; Motivational factors; Job embeddedness; Flexibility; Development; Leadership; Employer branding; Attraktivt arbete; Attrahera och behålla; Generation Y Millenials; Generation Z; Generational cohort theory; Motivationsfaktorer; Arbetstillfredsställelse; Flexibilitet; Utveckling; Ledarskap;

   Sammanfattning : Konkurrensen på arbetsmarknaden är idag hög och det blir allt viktigare för organisationer att vara attraktiva arbetsgivare för att kunna attrahera och behålla personal. De olika generationerna som idag är yrkesverksamma har enligt forskning olika förväntningar och idéer om vad som identifierar en attraktiv arbetsgivare. LÄS MER

3. 2. Shaping Tomorrow’s Sustainability: Unraveling Gen Z’s Decision-Making Journey for Sustainable Consumption

   Magister-uppsats, Malmö universitet/Institutionen för Urbana Studier (US)

   Författare :Alexandra Coughlin; Elena Dorner; [2023]
   Nyckelord :Generation Z; sustainable decision-making; sustainable consumption; sustainable marketing; green intention-behavior gap;

   Sammanfattning : The largest generation on earth, Generation Z, holds substantial market power. They were born onto a planet that is overheating, in a society characterized by high growth and technological advancements at an accelerated speed, and are inheriting substantial sustainability, socio-economic, and climate change challenges. LÄS MER

4. 3. Sustainable Fashion : A Generation Z Perspective

   Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Madeleine Mahrs; Fanny Berthem; [2022]
   Nyckelord :Sustainable Fashion; Gen Z; Consumer Attitudes; Consumer Behaviour; Theory of Planned Behaviour;

   Sammanfattning : Background: Increased awareness of the climate crisis leads to sustainability becoming moreimportant to many people as the actions made today will have a large impact on futuregenerations. Generation Z is soon to be the largest consumer group globally, where most peopleare interested in implementing sustainable lifestyles. LÄS MER

5. 4. What Does it Take to Forgive? : A study about what impacts brand forgiveness after a transgression

   Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :William Lindquist; Erik Singer; [2022]
   Nyckelord :Brand image; Brand forgiveness; Transgression; Generational cohort theory; Generation X; Generation Z; Social media; Consumption behavior; Negative word-of-mouth;

   Sammanfattning : No one is perfect, and that includes the brands that we use. Therefore, there will inevitably come a time in a brand’s existence where a transgression occurs that will harm their relationships with its customers. The decision to forgive a brand after a transgression is a complex and individual process that evolves over time. LÄS MER

7. 5. An Internal Threat: Are the Young Losing Interest in Democracy? : A descriptive study on support for democracy in Denmark, Finland, Norway, and Sweden

   Kandidat-uppsats, Uppsala universitet/Statsvetenskapliga institutionen

   Författare :Ella Kärf; [2022]
   Nyckelord :democracy; democratic consolidation; democratic deconsolidation; support for democracy; generational replacement; diffuse support for democracy; sweden; denmark; norway; finland;

   Sammanfattning : Is support for democracy decreasing among the young? Attitudes among the young tell us about the future of democracy. Today, support is declining in the USA and researchers disagree about whether the same is true for Western Europe. LÄS MER