Sökning: "generation media"

Visar resultat 1 - 5 av 487 uppsatser innehållade orden generation media.

1. 1. Partipolitiskt engagerade individers upplevelser av sin politiska påverkan genom sociala medier. En kvalitativ intervjustudie av unga vuxna svenska

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Tilly Hild; [2024-03-06]
   Nyckelord :“Political efficacy”; politisk påverkan; politiskt deltagande; sociala medier; unga vuxna; “connective action”; “collective action”; beständighet;

   Sammanfattning : The younger generation of today engages less in conventional political practices than previous generations when they were young (Dezelan, 2023, p.6). LÄS MER

3. 2. En vågskål mellan anpassning och intrång. En kvalitativ studie om hur generation Z uppfattar sin integritet vid riktad reklam online.

   Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

   Författare :Stina Stensson; [2024-03-01]
   Nyckelord :Generation Z; Integritet; Riktad reklam; Online;

   Sammanfattning : In today's society, the internet is an integral part of people's everyday lives, where every digital interaction creates a unique imprint. Through our online activities, we are carefully tracked and analyzed by various actors, primarily companies, who strive to create advertising that reaches us in our digital habitat. LÄS MER

4. 3. The Sound of Skepticism Analyzing Climate Change Denial in Swedish Podcasts and YouTube Channels

   Kandidat-uppsats, Göteborgs universitet / / Institutionen för sociologi och arbetsvetenskap

   Författare :Victoria Vallström; [2024-02-14]
   Nyckelord :denialism; climate skepticism; social movements; countermovements; digital media; digital data; computational grounded theory; topic modeling; computational text analysis;

   Sammanfattning : This study explores Sweden's climate change denial by analyzing the spoken-word discourse of its countermovement, focusing on digital media content from Swedish parliament member Elsa Widding with an aim to provide empirical insights into the discourse of Sweden's Climate Change Countermovement (CCCM). Questions guiding this study are: What are the most prevalent topics and themes related to climate change denial and skepticism? How do they align with established categories of climate change denial, shaping the overall narrative? What mobilizing ideas and meanings are present, how are they shaped, and how do they contribute to the movement's goals? The material consists of Elsa Widding's complete audio-based "movement texts'' from 2019-2023, including YouTube content, podcasts, and appearances on Riks, totaling over 2000 minutes of audio transcribed into text via AI technology. LÄS MER

5. 4. Generation Z - Lojalitetens fiende?

   Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Caroline Hamilton Henze; Linn Andreasson; Sofia Lind; [2024]
   Nyckelord :Varumärkeslojalitet; Lojalitetsprogram; Generation Z; Engagemang; Trender.; Business and Economics;

   Sammanfattning : Examensarbetets titel: “Generation Z - Lojalitetens fiende?”. En kvalitativ studie om Generation Zs relation till varumärkeslojalitet. Seminariedatum: 2024-01-11 Ämne/Kurs: FEKH29, Företagsekonomi: Examensarbete i marknadsföring på kandidatnivå. LÄS MER

7. 5. Från det glamorösa glittret till den kalla verkligheten : En multimodal kritisk diskursanalys om alkohol och droger i den svenska ungdomsserien Young Royals

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

   Författare :Melina Bengtsson; Annie Mårtensson; [2024]
   Nyckelord :Framing theory; discourse; multimodal analysis; adolescents; alcohol; drugs; film;

   Sammanfattning : Adolescents use of alcohol and drugs in Sweden today is problematic. The alcohol consumption has decreased amongst adolescents, but it is still an issue. What the younger generation sees in the media has an effect on their view on alcohol and adolescents may assume it is a natural part of life. LÄS MER