Sökning: "globalisering mcdonalds"

Hittade 1 uppsats innehållade orden globalisering mcdonalds.

1. 1. Global form av reklam och dess vetenskapliga debatt : En kvalitativ studie av fyra globala kampanjer

   Magister-uppsats, Karlstads universitet/Fakulteten för ekonomi, kommunikation och IT

   Författare :Maria Petrovic; [2009]
   Nyckelord :advertising; global advertising; standardized advertising; culture adapted advertising; campaigns; global campaigns; global brands; consumption; scientific debate about global advertising; culture; globalization; McDonald s; HP; Coca-Cola; Amnesty International; I m Lovin It; The Computer is Personal Again; The Coke Side of Life; Stop Violance Against Women; qualitative studies; content analysis; semiotic analysis; reklam; global reklam; kulturell anpassad reklam; standardiserad reklam; kampanjer; globala kampanjer; globala varumärken; konsumtion; vetenskaplig debatt angående global reklam; kultur; globalisering; McDonald s; HP; Coca-Cola; Amnesty International; I m Lovin It; The Computer is Personal Again; The Coke Side of Life; Stop Violance Against Women; kvalitativ studie; innehållsanalys; semiotisk analys;

   Sammanfattning : I’ve chosen primary to analyze commercial form of advertising by world leading companies; McDonald’s, Coca-Cola and HP due to their implementation of global advertising. The fourth campaign that’s being analyzed is not of commercial type instead it’s characterized as an informative campaign that the ideal organization Amnesty is carring out. LÄS MER