Sökning: "goal congruity"

Hittade 3 uppsatser innehållade orden goal congruity.

  1. 1. LE OCH VINKA POLITIKER! En kvantitativ innehållsanalys av svenska EUparlamentarikers självpresentation på Instagram

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Frida Reis; [2024-03-04]
    Nyckelord :Social Media; Instagram; Political Communication; Selfpresentation; Political Personalization; Gender;

    Sammanfattning : The evolution of social media has changed the way people communicate, among other things the political communication. On social media political actors can communicate directly to their audience and circumvent the traditional media, and it is also platforms that have a more personal focus. LÄS MER

  3. 2. Looking for nurses: The relation between agency salience in job advertisements and the appeal of nursing for men

    Master-uppsats, Lunds universitet/Institutionen för psykologi

    Författare :My Eriksson; [2019]
    Nyckelord :Social role theory; belongingness; goal congruity; communion; agency; gender segregation; job advertisements; nursing; Social Sciences;

    Sammanfattning : In Sweden, nursing is strongly gender segregated. Additionally, there is a national nursing shortage. LÄS MER

  4. 3. Resan är målet: En kvantitativ studie om kongruenta erbjudandens påverkan på köpintentionen

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Amanda Karlsson; Lisa Runnö; [2015]
    Nyckelord :Channel integration; Goal congruency; Digital Promotion; Buying process; Mobile coupon redemption;

    Sammanfattning : The technological development and increasing popularity for integrated multichannel solutions constitutes both severe opportunities and challenges for todays' and tomorrows' retailers. On the account of consumers leaving traces when using digital channels and the technological development enabling retailers to use this information to create relevant offers, goal-congruity is relevant to apply in the multichannel shopping context. LÄS MER