Sökning: "green advertising"
Visar resultat 16 - 20 av 54 uppsatser innehållade orden green advertising.
16. Nu stannar vi på marken : En kvalitativ semiotisk analys av SJ:s hållbarhetskommunikation
Kandidat-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskapSammanfattning : Studien ”Nu stannar vi på marken” ämnar analysera hur företaget SJ konstruerar sin hållbarhetskommunikation och om greenwashing-fenomenet ses i deras reklam och iså fall i vilken grad. Greenwashing anges när ett företag sprider vilseledande information för att få företaget att framstå mer hållbara än vad de egentligen är, för att locka konsumenter. LÄS MER
17. The factors of green consumerism and skepticism towards green advertising : What is the relation between skepticism towards green advertisement and the factors of green consumerism amongst Generation Y in Europe?
Magister-uppsats, Högskolan Dalarna/Institutionen för kultur och samhälleSammanfattning : Purpose – This study aims to test the relationship between skepticism towards green advertisement and environmental concern, attitudes toward green products, and green purchase behaviors amongst Generation Y in Europe.Design/methodology/approach – An online survey was spread amongst people of Generation Y (defined as being born between 1980-2000) who were born or are currently living in Europe. LÄS MER
18. How to be Perceived as a Sustainable Brand : Success Factors for Signaling Sustainability while Avoiding Greenwashing
Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)Sammanfattning : Being perceived as a sustainable brand by customers is becoming increasingly more important for companies. This has resulted in that more companies are communicating what actions they take to be more sustainable. Companies also utilize symbol and labels to signal suitability on products and services. LÄS MER
19. Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden
Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomiSammanfattning : Title: “Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden”. Level: Master degree thesis in Business AdministrationAuthor: Khalida Akter Supervisor: Zahra AhmadiExaminer: Maria Fregidou-Malama Aim: The aim of this study is to investigate how consumer trust, eco-branding and green marketing strategy influence consumer purchase intention towards ecological products. LÄS MER
20. The good, the bad, and the framed : A study of behavioral economics and the framing effect on tobacco free snus
Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleSammanfattning : This study sets out to explore attitudes and intentions towards nicotine product goods and how it is affected by the goal framing effect. The presence of this effect has been shown in the advertising of both green products and everyday products. LÄS MER