Sökning: "green branding"

Visar resultat 21 - 25 av 70 uppsatser innehållade orden green branding.

1. 21. Are climate budgets the new green? A critical study of environmental discourses in Oslo's climate budget

   Master-uppsats, Lunds universitet/LUCSUS

   Författare :Anne-Sofie Sejer Sejer Petersen; [2020]
   Nyckelord :Oslo; climate budget; environmental discourses; degrowth; consumption-based emissions; city GHG mitigation; environmental science; Social Sciences;

   Sammanfattning : Reducing greenhouse gas emissions at the city scale continues to be of high priority. Oslo pioneered a cross-sectoral steering method ‘the climate budget’, effectively branding themselves as ’green leaders’. LÄS MER

3. 22. It´s The Smart City, Stupid! : A critical study of Smart narratives, Attraction Hysteria & the production of Smart Space in the European Green Capital 2020

   Master-uppsats, Stockholms universitet/Kulturgeografiska institutionen

   Författare :Joel Göransson Scalzotto; [2020]
   Nyckelord :Smart City; Lisbon; Urban Regeneration; Attraction Hysteria; City Branding; Civic Participation; Egovernance; Production of space; Gentrification; Urban Commodification; Creative city;

   Sammanfattning : In this research, the “Smart City-edifice” of Lisbon has been examined through qualitative field work carried out in the city. The concept of the Smart City- edifice has been designed by the author in an attempt to grasp the ambiguous Smart City ambition as an assemblage of (i) specific techniques incorporated into the urban environment (ii) the modes of governance which these techniques allow for, particularly real time data collection & (iii) issues of city branding, placemaking and urban, Smart regeneration. LÄS MER

4. 23. Att marknadsföra grönska : en studie om klimatanpassning och place branding i stadsförnyelseprojektet Nyhamnen

   Kandidat-uppsats, Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi

   Författare :Linus Hellgren; [2020]
   Nyckelord :Nyhamnen; Green place branding; Ecosystem-based adaptation; Ecosystem services; Urban renewal; Social Sciences;

   Sammanfattning : By revitalizing the port area beyond the central station with the green urban renewal project Nyhamnen, the city of Malmö continues their development towards the ’knowledge city’. The need to plan for future extreme precipitation events is present in Malmö as the city has experienced several floods recently. LÄS MER

5. 24. Socially Sustainable Office Buildings - A better business for everyone

   Master-uppsats, Uppsala universitet/Institutionen för geovetenskaper

   Författare :Dunja Kantola; [2020]
   Nyckelord :Certification; Green Building; Social Sustainability; WELL Building Standard; Employer Branding; Risk Society;

   Sammanfattning : Buildings account for 39 per cent of the global greenhouse gas emissions, therefore the way buildings are constructed and utilized plays an important role in the transition to a sustainable future. Environmental Certification Systems (ECS) functions as a catalysator for sustainable solutions within the building industry and is seen as a hygiene factor for property owners today. LÄS MER

7. 25. The Quest for the Holy Grail : How Nordic sports businesses incorporate sustainability and how it can be used as a strategy for competitive advantage

   Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Aleksi Leino; August Rosén; [2020]
   Nyckelord :Corporate sustainability; Nordic sports businesses; competitive advantage; sustainability marketing; branding; greenwashing; the UN Goals for Sustainanable Development.;

   Sammanfattning : Creating a competitive advantage is often contextualized as the finding the Holy Grail of strategy. This study examines how Nordic sports businesses incorporate sustainability and how it can be used as a strategy to create a competitive advantage. LÄS MER