Sökning: "green branding"

Visar resultat 26 - 30 av 70 uppsatser innehållade orden green branding.

1. 26. Brand Equity within Skin Care : A Qualitative Study of Consumer Attitudes and Preferences towards Green Skin Care Brands

   Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Maria Lindgärde; Andrej Mionic; [2020]
   Nyckelord :Branding; Green Branding; Brand Equity; Customer-Based Brand Equity; Consumer Behavior; Skin Care;

   Sammanfattning : The green trend has exploded on the skin care market, as it is the fastest growing sector in the world market compared to other green cosmetic products. However, previous literature has primarily focused on cosmetics rather than skin care, which is why this study uses an exploratory and qualitative approach to study the attitudes Swedish consumers have towards skin care brands. LÄS MER

3. 27. Reko Eko - Glamping ur ett miljövänligt perspektiv : En kvalitativ studie som belyser ekologiskt hållbarnaturturism i form av glampingTurismvetenskap

   Kandidat-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

   Författare :Amanda Hjert; William Nygren; [2020]
   Nyckelord :Glamping; Environment; Ecological sustainability; Sustainability; Nature Tourism; Outdoor life; Green Marketing; Green Branding and Green Washing; Glamping; Ekologisk hållbarhet; Hållbarhet; Naturturism; Friluftsliv; Grön Marknadsföring; Green Branding och Green Washing.;

   Sammanfattning : I denna studie har glampingkonceptet studerats utifrån ett ekologiskt hållbarhetsperspektiv som fördjupat sig i svenska glampingföretags praktiska arbetsstrategier för att värna om miljön som glampingen äger rum i, samt hur hållbarhet är framträdande i aktörernas marknadsföring. Vårt intresse till studiens ämne baserades på nyfikenhet kring naturturismens ökande efterfrågan och hur det kommer att påverka den svenska naturen. LÄS MER

4. 28. Hur skapas positiva platsambassadörer av invånare? : En dynamisk modell

   Kandidat-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

   Författare :Helena Green; Jessica Olsson; [2020]
   Nyckelord :Platsmarknadsföring; platsambassadörsskap; Word-of-Mouth; platsvarumärke;

   Sammanfattning : Abstract         Title: How to create positive place ambassadors?   Level: Final assignment for bachelor’s degree in business administration   Authors: Helena Green & Jessica Olsson   Supervisor: Jonas Molin & Lars-Johan Åge   Examiner:  Maria Fregidou-Malama   Date: May 2020   Aim: The aim of the study is to understand and investigate how residents can become positive place ambassadors for their place of residence. This by researching which factors that can contribute to developing positive ambassadorship of residents in a city and how the interaction between these factors relates and connects. LÄS MER

5. 29. Branding Public Transportation in Sweden

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Djenane Liasse; Jana Tigges; [2019]
   Nyckelord :Branding public transportation; Attitude towards Advertisement; Attitude towards Brand; Self-brand connection; Brand fit; Green Branding; Love Branding; Technology Branding; Business and Economics;

   Sammanfattning : Purpose: The purpose of this thesis it to investigate if and how branding in public transportation can influence sustainable consumer behaviour. It is of interest to analyse the influence of different branding concepts (green, love and technology) on attitude towards public transportation, the intention to use and recommend it. LÄS MER

7. 30. Green Brand Equity in industrial B2B markets : A cross-sectional study of Sandvik Coromant’s customers

   Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Maria Beckman; [2019]
   Nyckelord :Green Brand Equity; B2B brand management; environmental management; sustainability; B2B branding; purchase decision making processes; B2B purchasing;

   Sammanfattning : The concept of Green Brand Equity is based on the assumption that customers will be more favorable towards a firm's brand when the firm provides products and services that satisfy the customers' environmental needs. While environmental and brand management have been researched thoroughly in business-to-consumer (B2C) markets, similar research inbusiness-to-business (B2B) contexts is still scarce. LÄS MER