Sökning: "green marketing strategy"

Visar resultat 11 - 15 av 89 uppsatser innehållade orden green marketing strategy.

  1. 11. Green or Blue? Am I being ‘washed’?  The Way Sustainable Luxury Fashion Brands Communicate Sustainability Practices in their Websites : The case of Stella McCartney and Gucci

    Master-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskap

    Författare :Alvia Zuhadmono; [2022]
    Nyckelord :sustainable communication; sustainable fashion; greenwashing; bluewashing; sustainable luxury fashion brands; Gucci; Stella McCartney; luxury fashion; sustainable communications in the websites; greenwashing in the fashion industry; bluewashing in the fashion industry;

    Sammanfattning : This case study examines how luxury fashion brands communicate their sustainability practices on the brands' sustainability page on the company's website and whether selected luxury fashion brands are greenwashing and bluewashing. The luxury brands selected for this study are Stella McCartney and Gucci, on the grounds that both brands have different types of businesses and approaches. LÄS MER

  3. 12. Artificial Intelligence and Corporate Social Responsibility in the Online Gambling Industry

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Kristijan Salihovic; [2021-07-08]
    Nyckelord :Online gambling; Responsible gambling; Gambling addiction; Problem gambling; CSR; AI; Moral profit; Customer-oriented Moral and Systemic Proactivity; COMSP; Gambling-related Harm Reduction and Prevention; G-HARP; Cloud-based Global Gambling Registry; CGGR; International Gambling Standards; IGAS;

    Sammanfattning : Background: Digital technology and the Internet have created the preconditions for the development of online gambling. Gamblers can play or bet online whenever they want and wherever they are. Gambling should be entertaining, allowing players to keep it in balance with other activities in their lives. LÄS MER

  4. 13. The Brand Implications of Green Demarketing

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Adrian Brännstam; Simon Eliasson; Oliver Schott; [2021]
    Nyckelord :Green demarketing GD ; Green advertising GA ; Sustainability marketing; Corporate Credibility CC ; Word-of-mouth WoM ; Purchase intention; Business and Economics;

    Sammanfattning : A significant part of the marketing profession consists of stimulating and expanding the demand for products and services. However, as society’s level of consumption increases at the same time as our resources decrease, the marketer’s role faces an inevitable change if the global environmental goals are to be achieved. LÄS MER

  5. 14. The influence of sustainable development in strategic marketing : How companies use sustainability in their marketing strategy to attract the consumer?

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Elisa Perrin; Juliette Ferrer; [2021]
    Nyckelord :consumer; green marketing; product; promotion; Sustainability Marketing Strategy SMS ; responsible consumption; Corporate Social Responsibility CSR ; corporate citizen.;

    Sammanfattning : Sustainable development is an emerging concept based on three pillars: economic, ecological and sustainable. Indeed, more and more consumers around the world are concerned about including this concept in their way of consumption. Then, on the one hand, sustainable development is an integral part of companies from a legal point of view. LÄS MER

  7. 15. Marknadsföringsstrategier för att stimulera inköp av miljömärkta produkter : En studie av detaljhandel

    Kandidat-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Amina Farah; Zahra Ghafoyryan; [2021]
    Nyckelord :;

    Sammanfattning : Titel: Marknadsföringsstrategier för stimulering av inköp av miljömärkta produkter Nivå: C-uppsats, examensarbete inom företagsekonomi  Författare: Amina Farah & Zahra Ghafoyryan  Handledare: Akmal Hyder & Anna Ljung  Examinator: Agneta Sundström Datum: 2021 - januari   Syfte: Syftet med studien är att få ökad förståelse för vilka gröna marknadsföringsstrategier livsmedelsbutiker väljer att använda, för att stimulera konsumenter till köp av miljömärkta produkter inom dagligvaruhandeln. Metod: För att kunna besvara studiens syfte har en kvalitativ forskningsmetod valts i form av semistrukturerade intervjuer. LÄS MER