Sökning: "green marketing strategy"

Visar resultat 16 - 20 av 89 uppsatser innehållade orden green marketing strategy.

  1. 16. Going green across borders : A study on the impact of green marketing on the internationalization of SMEs

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Raphael Brunner; Soraya Norouzi; [2021]
    Nyckelord :Green Marketing; Green Marketing Matrix; internationalization; SME; competitive advantage;

    Sammanfattning : In recent years, the aspects of sustainability and environmental friendliness have taken on an increasingly large role in our society and due to climate change and scarcity of resources, green technologies are growing. As the consequence, this ongoing trend has affected the business environment. LÄS MER

  3. 17. How to be Perceived as a Sustainable Brand : Success Factors for Signaling Sustainability while Avoiding Greenwashing

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Micaela Drugge; Emma Svensson; [2021]
    Nyckelord :Green Branding; Brand Strategy; Environmental Advertising; Sustainable Marketing Orientation; and Greenwashing;

    Sammanfattning : Being perceived as a sustainable brand by customers is becoming increasingly more important for companies. This has resulted in that more companies are communicating what actions they take to be more sustainable. Companies also utilize symbol and labels to signal suitability on products and services. LÄS MER

  4. 18. Sustainable Fast Fashion: Paradox or Possibility? From Consumer Insight to Sustainable Marketing

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Aurora Fagerhus; Sophia Hallqvist; [2020]
    Nyckelord :Conscious consumers; fast fashion; marketing mix; sustainability; sustainability labels; Business and Economics;

    Sammanfattning : Awareness of sustainability-related issues within the fashion industry has increased. Fast fashion is specifically criticized for its negative impacts on the environment and society. Due to this, several fast fashion companies are trying to position themselves as more sustainable. LÄS MER

  5. 19. Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Khalida Akter; [2020]
    Nyckelord :Green marketing; consumer trust; green trust; Eco-branding; Green marketing strategy and consumer purchase intention;

    Sammanfattning : Title: “Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden”. Level: Master degree thesis in Business AdministrationAuthor: Khalida Akter Supervisor: Zahra AhmadiExaminer: Maria Fregidou-Malama Aim: The aim of this study is to investigate how consumer trust, eco-branding and green marketing strategy influence consumer purchase intention towards ecological products. LÄS MER

  7. 20. Gröna modeannonser som trovärdiga eller inte? : En kvalitativ studie som undersökerkonsumenters tolkningar

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Carolina Andersson; Saga Bivall; Maria Rudblad; [2020]
    Nyckelord :Sustainable fashion; marketing; green marketing; consumer behaviour; interpretatio; Hållbart mode; marknadsföring; grön marknadsföring; konsumentbeteende; tolkning;

    Sammanfattning : Bakgrund: I takt med konsumenternas stigande intresse för hållbara modeprodukter har den gröna marknadsföringen från fast fashion-företag ökat. Eftersom det finns uppfattningar om att modeindustrin inte relateras till hållbarhet kan modeföretags försök att nå ut tillkonsumenterna via sin gröna kommunikation uppfattas på ett felaktigt sätt. LÄS MER