Sökning: "green marketing strategy"

Visar resultat 21 - 25 av 89 uppsatser innehållade orden green marketing strategy.

  1. 21. Grön marknadsföring online - en kvalitativ undersökning av livsmedelsindustrin

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Linda Svensson; [2020]
    Nyckelord :marknadsföring; livsmedelsindustrin; grön marknadsföring; digital marknadsföring; varumärke;

    Sammanfattning : Studien har undersökt hur grön marknadsföring online tillämpas i praktiken. Studien har fokuserat på sex stycken olika varumärken i livsmedelsindustrin och hur de tillämpar grön marknadsföring digitalt via sina hemsidor. Alla varumärken verkar inom mjölk -och yoghurtindustrin eller tillverkar alternativ till vanlig mjölk och yoghurt. LÄS MER

  3. 22. The Pitfalls of Communicating the Implementation of Environmental Regulations

    Magister-uppsats, Linköpings universitet/Företagsekonomi

    Författare :Sara Petersen; Hilda Lundin; [2020]
    Nyckelord :Communication; Corporate communication; Marketing; Advertising; Strategy; Green communication; Greenwashing; Transparency; Motive greenwashing; Environmental regulations; Consumer attitude; Experimental survey;

    Sammanfattning : In the light of a market that showcases increased hesitation and skepticism over green marketing and environmental communication, is the necessity of a well executed corporate communication greater than ever. What can be seen on the market is corporations that are unintentionally using motive greenwashing as a tool for attracting and persuading consumers to favour the corporations image. LÄS MER

  4. 23. The Role of Consumers’ Culture in Determination of a Standardised or Localised Green Marketing Strategy : A Focus on the UK’s Culture

    Magister-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Divya Govil; Tabitha Walker; [2020]
    Nyckelord :Green Marketing; Ethical Purchasing; Consumer Behaviour; Cultural Values; Consumer Purchasing;

    Sammanfattning : Background: The increased awareness of the environmental impact is allowing consumers to be more conscious of their purchasing decisions and habits. Awareness, however, is shown to be based on a number of factors, including country culture. LÄS MER

  5. 24. Contemplating Circular Economy: The Effects of an Integrated Circular Consumption Strategy on Consumer Electronic Brands

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Ninni Rydstedt; Quyen Nguyen; [2020]
    Nyckelord :Circular economy; Sustainable consumption; Green positioning; Consumer brand knowledge;

    Sammanfattning : Circular economy and circular consumption models have attracted much research attention in the last decades, particularly within consumer electronics, as a legitimate solution to our contemporary consumption mindset (i.e. take-make-use-dispose). Initial research has shown positive consumer responses to reused electrical products. LÄS MER

  7. 25. Industrialization of Lithium-Ion Prismatic Battery Cell for the Automotive Industry

    Master-uppsats, KTH/Industriell produktion

    Författare :Oliver Liiv; [2020]
    Nyckelord :Industrialization; Project Management; Toolbox; Lithium-Ion Battery; Battery Cell; Prismatic Cell; Automotive; Green-Field;

    Sammanfattning : Energy systems in every part of the world are experiencing accelerated shifts towards more sustainable solutions which will bring far-reaching changes to our daily lives. These rapid transitions will bring impactful and vital changes to the way we fuel our cars, heat our homes and power our industries in the approaching decades. LÄS MER