Sökning: "green purchase decision"

Visar resultat 1 - 5 av 38 uppsatser innehållade orden green purchase decision.

1. 1. Rekommendationers påverkan på konsumentbeteende : En kvantitativ studie av jämförelse mellan expert- och hållbarhetsrekommendationer inom livsmedelsbranschen

   Magister-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

   Författare :Oscar Karlsson; Ludwig Ziegler; [2023]
   Nyckelord :Recommendations; Consumer Behavior; Decision-making Process; Congruence; Green Marketing; Authority; Rekommendationer; Konsumentbeteende; Beslutsprocess; Kongruens; Grön marknadsföring; Auktoritet;

   Sammanfattning : Previous research indicates that recommendations generally have a positive impact on consumer consumption, however, studies have primarily focused on industries such as film, dining and wine. This study examines the effects of various types of recommendations on consumer behavior within the food industry, where purchases tend to be routine and characterized by automated decision-making processes. LÄS MER

3. 2. Modeling of an Electrolysis System for Techno-Economic Optimization of Hydrogen Production

   Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

   Författare :Jürgen Köstlbacher; [2023]
   Nyckelord :Hydrogen; Hydrogen Production; Green Hydrogen; LCOH; Electrolysis; PEM; AEL; MILP; Optimization; Techno-Economic Analysis; Cost Optimization; PPA; vätgas; vätgasproduktion; grön vätgas; LCOH; elektrolys; PEM; AEL; MILP; optimering; tekniskekonomisk analys; kostnadsoptimering; PPA;

   Sammanfattning : In face of climate change, Europe and other global actors are in the process of transitioning to carbon-neutral economies, aiming to phase out of fossil fuels and power industries with renewable energies. Hydrogen is going to play a crucial role in the transition, replacing fossil fuels in hard-to-decarbonize industries and acting as energy carrier and energy storage for renewable electricity. LÄS MER

4. 3. Double-Sealing Recycled Paper Parcels in Sustainable Marketing & Consumer Decision-Making Factors. : The case Study of PostNord Logistics and Customers.

   Magister-uppsats, Umeå universitet/Företagsekonomi

   Författare :Abel Kebede; Zunair Shafique; [2023]
   Nyckelord :Sustainability; Circular Economy; Recycled Paper Parcels; Double Sealing Recycled Paper Parcels; Peer group Pressure; Social Media Influence; Educational Level; Age and Income;

   Sammanfattning : Abstract: - This Master’s Thesis explains the relevancy of sustainable marketing, sustainability, e-commerce, circular economy of recycled paper packaging in the correlation of consumer perception, consumer decision making factors towards recycling and sustainability benefits. Although the paper discusses sustainable marketing in a circular economy aspect potential in regards to recycled paper parcels, the research will mainly focus on the postal carrier company named PostNord based in Nordic countries; the paper will emphasise how the double-sealing recycled paper could increase the number of customers and sustainability ofthe company and consumer perception towards these type of packaging as a parcel. LÄS MER

5. 4. Consumers’ perception of climate-smart wine packaging : a case study on Systembolaget

   Master-uppsats, SLU/Department of Molecular Sciences

   Författare :Nicole Chidiac; Iris Lundquist; [2023]
   Nyckelord :Wine packaging; climate impact; consumer behavior; sustainability labels; ; CSR; Alpabeth Theory;

   Sammanfattning : Environmental concerns in the wine industry are getting more attention worldwide, making it important to shift to more sustainable practices. One of the most significant CO2e emissions originates from wine glass bottles as packaging material. LÄS MER

7. 5. Barriers Preventing Chinese Male Consumers from Purchasing Green Beauty Products

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Bingxin Li; Zikang Chen; [2023]
   Nyckelord :Keywords: Beauty industry; China; Male market; Eco-friendly products; Green beauty products; Usage barrier; Value barrier; Risk barrier; Traditional barrier; Image barrier; Ethical concerns; Purchase intention; Innovation resistance theory; Business and Economics;

   Sammanfattning : Thesis purpose: The purpose of this research is to investigate the barriers to purchasing green beauty products in the Chinese male beauty market, and analyze how ethical concerns moderate the influence of these barriers on purchase intention. Methodology: This study utilized a cross-sectional research design and a quantitative methodology to investigate the association between barriers and Chinese males' purchase intention of eco-friendly beauty products. LÄS MER