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Visar resultat 1 - 5 av 32 uppsatser som matchar ovanstående sökkriterier.

1. 1. The Effect Of Social Media (Paid, Earned, Owned) On Consumer Green Purchase Behaviour In Chinese Market : A Quantitative Research

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Zixiong Chen; Yidi Mao; [2023]
   Nyckelord :Social Media Marketing; Owned Media; Earned Media; Paid Media; Green Purchasing Behaviour;

   Sammanfattning : Background As people become more aware of environmental protection, green purchasing has gradually become a trend among consumers. Social media, as an emerging marketing approach, has also started to gain more and more companies' attention and application. LÄS MER

3. 2. Cirkulär och hållbar konsumtion – det ska vara lätt att göra rätt : En kvalitativ studie om Generation X attityder och beteende till second hand produkter

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Vanessa Nilsson; [2023]
   Nyckelord :Gen X; Second hand; Green marketing; Circular economy; Sustainability; Gen X; Second hand; Grön marknadsföring; Cirkulärekonomi; Hållbarhet;

   Sammanfattning : Hållbar konsumtion är viktig för att stävja ohållbar utveckling i dagens samhälle. Konsumenter idag vill konsumera mer hållbart, men deras positiva attityder till miljön överförs inte alltid till deras beteenden. LÄS MER

4. 3. Double-Sealing Recycled Paper Parcels in Sustainable Marketing & Consumer Decision-Making Factors. : The case Study of PostNord Logistics and Customers.

   Magister-uppsats, Umeå universitet/Företagsekonomi

   Författare :Abel Kebede; Zunair Shafique; [2023]
   Nyckelord :Sustainability; Circular Economy; Recycled Paper Parcels; Double Sealing Recycled Paper Parcels; Peer group Pressure; Social Media Influence; Educational Level; Age and Income;

   Sammanfattning : Abstract: - This Master’s Thesis explains the relevancy of sustainable marketing, sustainability, e-commerce, circular economy of recycled paper packaging in the correlation of consumer perception, consumer decision making factors towards recycling and sustainability benefits. Although the paper discusses sustainable marketing in a circular economy aspect potential in regards to recycled paper parcels, the research will mainly focus on the postal carrier company named PostNord based in Nordic countries; the paper will emphasise how the double-sealing recycled paper could increase the number of customers and sustainability ofthe company and consumer perception towards these type of packaging as a parcel. LÄS MER

5. 4. The Marketing of Plant-Based Protein - The Beyond Meat Case: Making food alternatives appealing to multiple groups of consumers

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Avraam Esras; Johnny Tran; [2022-12-14]
   Nyckelord :Plant-based proteins; animal-based protein; marketing devices; store; retail; McDonald; packaging; social media; digital media; influencers; fast-food; convenient; alternative;

   Sammanfattning : This paper aims to describe and discuss how marketing promotes plant-based proteins. Based on the frameworks of the marketing studies within green marketing and marketing devices (Callon et al., 2007; Cochoy, 2008; Peattie, 2001; Ottman et al. LÄS MER

7. 5. Hållbarhet - trendigt säljord eller viktigt budskap?

   Kandidat-uppsats, Malmö universitet/Institutionen för datavetenskap och medieteknik (DVMT)

   Författare :Linus Johnsson; [2022]
   Nyckelord :Social media-marknadsföring; Instagram; hållbarhet; kommunikation; grönmålning; slow fashion;

   Sammanfattning : Using sustainability claims as a sales pitch is starting to be the new norm, even though some products aren’t even close to being environmentally friendly. Marketers are exploiting the consumers lack of knowledge in sustainability as a way to convince them that their products are a good choice, especially in the fashion industry. LÄS MER