Sökning: "green trust"

Visar resultat 11 - 15 av 104 uppsatser innehållade orden green trust.

  1. 11. The Law of Jante’s Effects on Green Skepticism : Examines the perception of Sweden’s policies on sustainability reports

    Master-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Författare :Annie Kwan-Aye Tsai; [2023]
    Nyckelord :Sustainability report; policies; Law of Jante; Sweden; moderation; trust; transparency; hospitality.;

    Sammanfattning : This study investigates how affiliation with the Law of Jante influences the relationship between trust and transparency towards certain entities and green skepticism. Although the Law of Jante has been studied in relation to trust and transparency, its impact on sustainability policies and green skepticism has not been explored. LÄS MER

  3. 12. Climbing to new heights : The importance of considering passengers on the flight towards more sustainable forms of aviation

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Eleanor Dowds; [2023]
    Nyckelord :Sustainable aviation; passengers; attitudes; SAF; biofuels; Diffusion of Innovation; Hållbart flyg; passagerare; attityder; SAF; biobränsle; Diffusion of Innovation;

    Sammanfattning : Within the commercial aviation industry, with its ever increasing global carbon footprint rising with consumer demand, the need for more sustainable forms of aviation has become more necessary than ever. With growing demands for emission reductions and better energy management practices across all industries in initiatives such as the Paris Agreement, there has never been a more pressing time to explore the existing and potential pathways towards more sustainable forms of aviation. LÄS MER

  4. 13. Legitimacy strategies in sustainability reporting : A study of negative disclosure strategies' impact on stakeholders

    Master-uppsats, Karlstads universitet/Handelshögskolan (from 2013)

    Författare :Ali Abdelamir; Gabriel Egerup; [2023]
    Nyckelord :Negative sustainability disclosure; legitimacy; legitimacy strategies;

    Sammanfattning : Sustainability reports should provide a balanced picture of a company’s sustainability aspects, but because of its voluntary nature, overly positive aspects are often presented (Holder-Webb et al., 2009; Lougee & Wallace, 2008). LÄS MER

  5. 14. Grön marknadsföring eller Greenwashing? : En kvantitativ studie om hur greenwashing påverkar Generation Z:s förtroende och köpintentioner till gröna livsmedelsprodukter

    Kandidat-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Filip Dawidowicz; Wesam Shahwan; [2023]
    Nyckelord :;

    Sammanfattning : Title: Green marketing or greenwashing? A quantitative study on how greenwashing affects Generation Z:s trust and purchase intentions for food products in Sweden.Date: juni- 2023Author: Filip Dawidowicz & Wesam ShawanSupervisor: Blanca Astrid MorenoLevel: Bachelor's degree thesis in business administration. LÄS MER

  7. 15. Perceptions of greenwashing's impact on green concern and green purchase intentions : A qualitative study of Angolan Generation Z

    Master-uppsats, Umeå universitet/Företagsekonomi

    Författare :Amélia Quicanga; [2023]
    Nyckelord :Greenwashing; green concern; green purchase intentions;

    Sammanfattning : In response to growing concerns about environmental degradation and climate change,demand for green products and services has increased. The use of environmental claimsas a marketing tool in order to gain a competitive advantage has also increased. LÄS MER