Sökning: "greening business"

Visar resultat 1 - 5 av 21 uppsatser innehållade orden greening business.

  1. 1. Greening the thread : A comparative study of design processes to reduce microplastic shedding in Swedish textile companies

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Stina Victorsson; Sonya Reynolds; [2023]
    Nyckelord :The textile industry; Sustainability; Microplastic shedding; Sustainable design processes; Triple bottom line; Circular economy; Swedish textile companies;

    Sammanfattning : Purpose – This study aims to gain an increased understanding of how textile companies perceive opportunities and challenges in reducing microplastic shedding in the design process. Specifically, the thesis compares and analyses two distinct textile companies with diverse business approaches. LÄS MER

  3. 2. Good Guy versus Bad Guy: How are Patagonia´s and H&M´s Green(wash)ing Strategies Perceived among Consumers?

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Sebastian Köhler; Lum Rexha; Pieter Christiaan Sturm; [2021]
    Nyckelord :Greenwashing; Green brand associations; Green brand image; Brand credibility; Green brand equity; Fashion industry; H M; Patagonia; Business and Economics;

    Sammanfattning : Purpose: The purpose of this paper is to further investigate and understand the influence of greenwashing on green brand associations, green brand image, brand credibility, and finally green brand equity. Therefore, the paper builds up on Akturan’s (2018) findings and partially replicates them by using the two fashion brands H&M and Patagonia. LÄS MER

  4. 3. Brand identity, the integration of sustainability and sustainability communication: The case of H&M

    Master-uppsats, Uppsala universitet/Medier och kommunikation

    Författare :Namoan Jirawongsy; [2020]
    Nyckelord :fast fashion; communication; sustainability; communication in sustainability; social media; brand identity;

    Sammanfattning : The fashion industry is the second dirtiest industry that pollutes the planet. H&M is one of many fashion brands that strive to improve the environment by introducing sustainable products and initiatives. This research aims to study how H&M communicate sustainability in the fashion industry context during the selected period. LÄS MER

  5. 4. Leadership in environmentally sustainable transformation of private companies in Russia : Multiple Case Study

    Magister-uppsats, Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Författare :Elizaveta Averina; Natalia Pashenkova; [2019]
    Nyckelord :Environmental Sustainability; Corporate Greening; Green Business; Russia;

    Sammanfattning : As the number of global problems is proliferating, the issue of sustainability is gaining increasing recognition. One of the most imperative aspects of sustainable development is environmental sustainability. LÄS MER

  7. 5. Freight Transport in Urban Areas : Investigating the Environmental and Societal Impacts of Increased Production Volume on Dominant Stakeholders in Urban Areas. A Mixed Method Approach

    Magister-uppsats, Högskolan i Gävle/Avdelningen för industriell ekonomi, industridesign och maskinteknik

    Författare :Alimatu Alhassan Chibsah; David Thomas Ford; [2019]
    Nyckelord :Logistics; freight transport; Sustainability; Corporate Social Responsibility; Simulation; Urban Areas; Mixed method.;

    Sammanfattning : As part of an on-going trend, the greening of logistics actions in business activities has become a critical issue for companies and society. Stakeholders are asking companies to minimize their negative impacts on the environment and society, and create effective business, sustainable environment, stakeholders’ benefits and quality of life. LÄS MER