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  1. 1. Internet : A sales channel in the airline industry

    Magister-uppsats, Ekonomiska institutionen

    Författare :Daniel Grenblad; Pernilla Rosén; [1999]
    Nyckelord :Business and economics; Internet; network economics; middlemen; cannibalization; distribution channel; customer ownership; investment; added value.; Ekonomi;

    Sammanfattning : The social change, with Internet as one of its innovations, is changing the way business is conducted. The main objective is to study and get a better understanding of the use of Internet as a new sales channel when there already exist a sales channel including middlemen. LÄS MER