Sökning: "groundswell"

Hittade 1 uppsats innehållade ordet groundswell.

  1. 1. Kan företag kontrollera sitt varumärke online? : En kvalitativ studie om villkoren för marknadskommunikation i sociala medier 

    Kandidat-uppsats, Institutionen för samhällsvetenskaper, SV

    Författare :Sofia Gustafson; Tony Hjärtström; [2012]
    Nyckelord :social Media; communication; marketing communication; marketing; corporate identity; corporate image; groundswell; Sociala medier; marknadskommunikation; kommunikation; företagsidentitet; image; identitet; groundswell; marknadsföring;

    Sammanfattning : Purpose: This study aims to investigate the conditions that prevail when companies put their marketing in social media with the purpose of creating a perception of the risks and opportunities it brings to businesses and ultimately how it may affect the corporate image and identity. Theories: The basis of the problem area are presented through a theoretical framework with the purpose of highlighting the notions of social media, communi- cation, marketing communication, groundswell, corporate identity and image. LÄS MER