Sökning: "groundswell"
Hittade 1 uppsats innehållade ordet groundswell.
1. Kan företag kontrollera sitt varumärke online? : En kvalitativ studie om villkoren för marknadskommunikation i sociala medier
Kandidat-uppsats, Institutionen för samhällsvetenskaper, SVSammanfattning : Purpose: This study aims to investigate the conditions that prevail when companies put their marketing in social media with the purpose of creating a perception of the risks and opportunities it brings to businesses and ultimately how it may affect the corporate image and identity. Theories: The basis of the problem area are presented through a theoretical framework with the purpose of highlighting the notions of social media, communi- cation, marketing communication, groundswell, corporate identity and image. LÄS MER
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