Sökning: "group-buying"
Visar resultat 1 - 5 av 6 uppsatser innehållade ordet group-buying.
1. Customers’ online group buying decision-making in emerging market : A Quantitative Study of Chinese online group buying
Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Research Question: What factors influence customers’ online group buying decision-making in emerging market? Research Purpose: To explore whether the factors of the Social Exchange Theory, market stimuli and e-commerce systems affect customers’ online group buying decision-making in emerging market Method: This research is a quantitative study by using survey as a research strategy. A questionnaire which designed according to theory framework is used to collect data for analysis. LÄS MER
2. Factors influencing Chinese Consumer Online Group-Buying Purchase Intention: An Empirical Study
Master-uppsats, Företagsekonomiska institutionenSammanfattning : Background: Because of the high-speed development of e-commerce, online group buying has become a new popular pattern of consumption for Chinese consumers. Previous research has studied online group-buying (OGB) purchase intention in some specific areas such as Taiwan, but in mainland China. LÄS MER
3. Rabatt- och upplevelsesajters civilrättsliga ansvar vid konsumentköp : särskilt om rabattsajten Groupon
Kandidat-uppsats, Avdelningen för juridikSammanfattning : En ny trend inom internethandeln är företeelsen av så kallade rabatt- och upplevelsesajter. På den svenska marknaden är Groupon marknadsledande rabattsajt samtidigt som LiveIt anses störst inom upplevelseförmedling. LÄS MER
4. Konsten att samarbeta med Groupon
Magister-uppsats, Institutionen för ekonomi och företagandeSammanfattning : Groupon is a popular group-buying website where they act as an intermediary between buyers and sellers. The company has grown rapidly and was established in Sweden in the year of 2010. LÄS MER
5. Surviving in Group Buying Markets. The Competitive Solutions
D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : This study investigates a new retailing and e-commerce phenomenon - group buying. Similar to the case of the .com bubble, it attracted many players with almost identical business model that led to consecutive competitive pressures, threatening the existence of many group buying companies. LÄS MER