Sökning: "group-buying"

Visar resultat 1 - 5 av 6 uppsatser innehållade ordet group-buying.

  1. 1. Customers’ online group buying decision-making in emerging market : A Quantitative Study of Chinese online group buying

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Lushan Gao; [2014]
    Nyckelord :Online group buying; Buying decision making; Social exchange theory; market stimuli; e-commerce systems;

    Sammanfattning : Research Question: What factors influence customers’ online group buying decision-making in emerging market? Research Purpose: To explore whether the factors of the Social Exchange Theory, market stimuli and e-commerce systems affect customers’ online group buying decision-making in emerging market Method: This research is a quantitative study by using survey as a research strategy. A questionnaire which designed according to theory framework is used to collect data for analysis. LÄS MER

  3. 2. Factors influencing Chinese Consumer Online Group-Buying Purchase Intention: An Empirical Study

    Master-uppsats, Företagsekonomiska institutionen

    Författare :DOUQING LIU; [2013]
    Nyckelord :Chinese consumers; online group buying; purchase intention; Technology Acceptance Model; price; e-trust; word of mouth; website quality and perceived risk;

    Sammanfattning : Background: Because of the high-speed development of e-commerce, online group          buying has become a new popular pattern of consumption for Chinese consumers. Previous research has studied online group-buying (OGB) purchase intention in some specific areas such as Taiwan, but in mainland China. LÄS MER

  4. 3. Rabatt- och upplevelsesajters civilrättsliga ansvar vid konsumentköp : särskilt om rabattsajten Groupon

    Kandidat-uppsats, Avdelningen för juridik

    Författare :Fredrik Johansson; Niclas Ernebratt; [2013]
    Nyckelord :deal-of-the-day; group buying; groupon; förmedlare; voucher; gruppköp; upplevelsesajt; rabattsajt; mellanmansrätt; konsumenträtt;

    Sammanfattning : En ny trend inom internethandeln är företeelsen av så kallade rabatt- och upplevelsesajter. På den svenska marknaden är Groupon marknadsledande rabattsajt samtidigt som LiveIt anses störst inom upplevelseförmedling. LÄS MER

  5. 4. Konsten att samarbeta med Groupon

    Magister-uppsats, Institutionen för ekonomi och företagande

    Författare :Thérese Ek; Ella Haldén; [2012]
    Nyckelord :Groupon; group-buying; vouchers; daily deals; gruppköp; rabattsökande; Groupon; dagserbjudanden;

    Sammanfattning : Groupon is a popular group-buying website where they act as an intermediary between buyers and sellers. The company has grown rapidly and was established in Sweden in the year of 2010. LÄS MER

  7. 5. Surviving in Group Buying Markets. The Competitive Solutions

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Tomas Pagirys; Ekaterina Ignatyeva; [2011]
    Nyckelord :group buying; competitive solution; surviving competition; e-commerce; strategy;

    Sammanfattning : This study investigates a new retailing and e-commerce phenomenon - group buying. Similar to the case of the .com bubble, it attracted many players with almost identical business model that led to consecutive competitive pressures, threatening the existence of many group buying companies. LÄS MER