Sökning: "growth hacking"

Visar resultat 1 - 5 av 11 uppsatser innehållade orden growth hacking.

  1. 1. Gamifying Attack Path Reporting : Preliminary design of an educational cyber security game

    Kandidat-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Anna Misnik; Shafeek Zakko; [2022]
    Nyckelord :Gamification; Cyber Security Education; Game Design; Meta Attack Language; Attack Simulations; Hacking; Spelifiering; Cybersäkerhetsutbildning; Spel Design; Meta Attack Språk; Attacksimuleringar; Dataintrång;

    Sammanfattning : With rapid digitalization and technical growth, the IT systems that we are using are becoming extremely complicated and intertwined. This created as a result, more challenging security problems that get complicated alongside the systems, and the need for advanced solutions to prevent the exploitation of systems vulnerabilities. LÄS MER

  3. 2. Assessing the security of a Garmin Smartwatch through Ethical hacking

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Lucas Manfredh; [2022]
    Nyckelord :Security; Privacy; Bluetooth; Smartwatch; Ethical hacking; Säkerhet; Integritet; Bluetooth; Smartklocka; Etisk hacking;

    Sammanfattning : A smartwatch is a device used to track personal data related to health, training, sleep, and diet. The smartwatch industry has seen a steady growth in recent years and is expected to continue to grow. Today many people see the use of their smartwatch as an essential part of their daily routine. LÄS MER

  4. 3. How can B2B companies optimize their marketing and sales efforts in the customer journey with digital means? : A case study with a Swedish manufacturing company.

    Master-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Lisa Svensson; Sanna Eriksson; [2022]
    Nyckelord :Data-driven Marketing; B2B Customer Journey; B2B Sales Funnel; B2B Sales Management; Digital Inbound Marketing; Digital Content Marketing; Growth hacking;

    Sammanfattning : Rapid digital transformation, accelerated by covid-19 and a younger, more digital workforce, has changed the B2B sales environment affecting customer behavior, business practices and technologies. To adapt to this change B2B companies need to create new endeavors that connect marketing and sales activities, and identify how these can be efficiently enhanced by technology and digital tools. LÄS MER

  5. 4. How to hack Growth… : En kvalitativ studie för att bidra till förståelse av begreppet Growth Hacker Marketing samt hur det används

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Nellie Cadjo; Clara Cornéer; [2022]
    Nyckelord :Growth Hacker Marketing; Growth Hacking; The Growth Hacking Funnel; The Growth Hacking Process;

    Sammanfattning : Growth Hacker Marketing is a relatively new concept that has emerged as the digitalization and the development of the internet occurred. The purpose of the study is to gain an understanding of the meaning of GHM and how it is used, a concept that is widely applied in the marketing industry but not as widespread in theory. LÄS MER

  7. 5. Ethical hacking of Garmin’s sports watch

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Josef Karlsson Malik; [2021]
    Nyckelord :IoT; smartwatch; security; ethical hacking; penetration testing; IoT; smartklocka; säkerhet; etiskt hackande; penetrationstest;

    Sammanfattning : IoT devices within the technical market are rapidly growing in popularity. However, they are still young and due to the rapid growth and demand of the market, they are also known to be more vulnerable to attacks compared to other applications. LÄS MER