Sökning: "gucci"

Visar resultat 1 - 5 av 17 uppsatser innehållade ordet gucci.

  1. 1. Disrupting Heritage: A Qualitative Study of how Luxury Fashion Heritage Brands are Perceived by Brand Public Members During a Rebranding

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Johanna Orheim; Saga Bluhme; [2019]
    Nyckelord :Heritage Brands; Brand Publics; Evolutionary and Revolutionary Rebranding; Burberry; Gucci; Business and Economics;

    Sammanfattning : The aim of this study was to determine in what manner a luxury fashion heritage brand can rebrand from the perspective of brand public members. In line with the relativist and social constructivist stance taken in this study, a netnography of posts and belonging comments on the Instagram accounts of this study’s two example companies, Burberry and Gucci, was conducted. LÄS MER

  2. 2. HAS GUCCI GONE TOO PREMIUM MEDIOCRE? An analytical discussion about the Florentine fashion house’s seemingly bottomless consumer range

    Kandidat-uppsats, Lunds universitet/Avdelningen för modevetenskap

    Författare :Fanny Olander; [2019]
    Nyckelord :Gucci; Premium Mediocre; Affordable Luxury; Florence; Millennials; Digital era; Cultural Sciences;

    Sammanfattning : This thesis sets out to give an insight in why Gucci’s entry level products are doing increasingly well nowadays and clarifies how it is connected to Gucci’s global presence in the digital world. It also stresses that millennials feel entitled to luxury, and therefore shop more of what they believe to be luxurious and fashionable products than what previous generations have done. LÄS MER

  3. 3. There’s a Snake in My Boot!

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Elehored Nayeli Díaz Esquivel; Cristina González Bustillo; Sutapatr Tangstitporn; [2019]
    Nyckelord :Brand identity; corporate brand management; exotic skins; luxury industry; leather goods; sustainability; ethics; Business and Economics;

    Sammanfattning : Kering is a multi-player in the luxury industry, owning high-end brands such as Gucci, Saint Laurent, Alexander McQueen, among others. A range of product lines of these brands use exotic skins as raw materials. Some argue that the use of such materials is too cruel and that the animal welfare cannot be guaranteed. LÄS MER

  4. 4. "I've been guilty of provocation but it's also just common sense marketing" : En studie av framställningen av genus och sexualitet inom reklamkampanjer i form av modefotografi

    Kandidat-uppsats, Stockholms universitet/Institutionen för mediestudier; Stockholms universitet/Institutionen för mediestudier

    Författare :Tova Tedengren Brenner; Jesper Pastrana; [2019]
    Nyckelord :mode; modefotografi; modereklam; objektifiering; sexualisering; makt; våld mot kvinnor; multimodalitet; semiotik; myter; den manliga blicken; femininitet; maskulinitet; representation; agens; kön; genus; sexualitet; konst; Tom Ford; Gucci; Mario Testino;

    Sammanfattning : The purpose of this essay is to analyze the portrayal of gender and sexuality within fashion photography through a representational study of men and women in select Gucci fashion campaigns, Fall/Winter 1996 and Spring/Summer 2003. In doing so we also find specifics as to how artistic expression can manifest itself in the form of sexist advertising, this being through the sexualisation of fashion photography. LÄS MER

  5. 5. Gränsöverskridande mode ger plats åt nya maskuliniteter: en studie av modehuset Guccis iscensättning av maskuliniteter

    Kandidat-uppsats, Lunds universitet/Avdelningen för modevetenskap

    Författare :Maria Jivung; [2018]
    Nyckelord :Gender; masculinities; feminity; representation; fashion advertising; Gucci; Cultural Sciences;

    Sammanfattning : This dissertation aims to illustrate how masculinity is represented in fashion advertising by Gucci, and investigates in how far gender norms affect the representation of the male ideal. Throughout the past century fashion has gained an increasingly more important psychological function among western societies. LÄS MER