Sökning: "gucci"
Visar resultat 16 - 20 av 29 uppsatser innehållade ordet gucci.
16. "I've been guilty of provocation but it's also just common sense marketing" : En studie av framställningen av genus och sexualitet inom reklamkampanjer i form av modefotografi
Kandidat-uppsats, Stockholms universitet/Institutionen för mediestudierSammanfattning : The purpose of this essay is to analyze the portrayal of gender and sexuality within fashion photography through a representational study of men and women in select Gucci fashion campaigns, Fall/Winter 1996 and Spring/Summer 2003. In doing so we also find specifics as to how artistic expression can manifest itself in the form of sexist advertising, this being through the sexualisation of fashion photography. LÄS MER
17. Gränsöverskridande mode ger plats åt nya maskuliniteter: en studie av modehuset Guccis iscensättning av maskuliniteter
Kandidat-uppsats, Lunds universitet/Avdelningen för modevetenskapSammanfattning : This dissertation aims to illustrate how masculinity is represented in fashion advertising by Gucci, and investigates in how far gender norms affect the representation of the male ideal. Throughout the past century fashion has gained an increasingly more important psychological function among western societies. LÄS MER
18. Den instabila kulturen: en postmodernistisk studie av Guccis kampanj Utopian Fantasy
Kandidat-uppsats, Lunds universitet/Avdelningen för modevetenskapSammanfattning : This dissertation intends to display how today’s culturally dominant features of postmodernism can be read in the fashion image. By doing a qualitative study of Gucci’s campaign Utopian Fantasy from Spring/Summer 2018, this thesis has located postmodern tendencies in the fashion image. LÄS MER
19. Luxury experience offline and online - A qualitative study of luxury experience from offline to online through the paradox
Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : This study has aimed to problematize how luxury retail brands transfer luxury experience from offline to online and to contribute with knowledge on how they visually communicate in two different communication mediums. This study has been based on two research areas within luxury retail brands, visual merchandising and online visual merchandising. LÄS MER
20. Consumer Perception of the Value of Brand Heritage
Kandidat-uppsats,Sammanfattning : Brand heritage and consumer perceived value are two concepts which separately have received a growing interest among academics for quite some time. However both of them combined, hence consumers’ perception of the value of brand heritage is a relatively unexplored field of research. LÄS MER