Sökning: "hårvård marknadsföring"

Hittade 1 uppsats innehållade orden hårvård marknadsföring.

  1. 1. Beauty and Aesthetics : A study of the Professional Hair Care Industry in Sweden

    Magister-uppsats, Företagsekonomi

    Författare :Rickard Kristoffersson; Auksė Silickaitė; [2010]
    Nyckelord :beauty; aesthetics; hair care; purchasing behaviour; marketing; skönhet; estetik; hårvård; köpbeteende; marknadsföring;

    Sammanfattning : Background: Beauty is a subject which is not easy to grasp especially as it is perceived differently. In advertising it is expressed through aesthetic messages and images which we relate to symbolic and social meanings. LÄS MER