Sökning: "höginvolveringsköp"
Hittade 1 uppsats innehållade ordet höginvolveringsköp.
1. Kunden som hjälte - Ett narrativt perspektiv på den komplexa kundresan
Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikationSammanfattning : This bachelor thesis is written within the field of strategic communication, focusing on marketing communication and the concept of sensemaking. Instead of seeing a high involvement purchase according to the traditional and linear buyer decision process, this thesis suggests the purchase instead to be seen as a customer journey, which addresses the complexity of the purchase. LÄS MER
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